Virals, the dark side

As you can read in this post, viral ads are not new, though since a few years it is really becoming a huge marketing tool. It’s cheap, quick and effective. Because this kind of videos are often rude, sexy or funny in a risky way, it lacks an autograph. Companies often deny to be [...]

Big ideas win, good ads don’t

Recently I talked with some associates (ok, just friends) about a new philosophy. “Big ideas win, good ads don’t.” The philosophy is from the TBWA (a huge confederation of creative agencies in the world) and they are without a doubt an authority when it comes to PRomOtion. According to that philosophy they made a [...]

Exploding lion

 
A few days back, I was talking about virals, and how they allow producers to show explicit content that would never make it to television. Maybe I was a little bit to fast in saying so.
I found this commercial while browsing YouTube for Asian ads, which are often a lot of fun. While advertising [...]

Christmas time

Around Christmas, everybody feels a bit more melancholic than usual. This seems to include creators of soda-commercials, or maybe it’s because of the melancholic soda-commercial everybody is in the mood for Christmas.
Either way, Christmas time’s the feel good time of the year, a perfect opportunity for commercial makers to associate their brand with positive [...]

Target Audience: Leather losers

This Harley Davidson commercial made me grin. I would like to compliment the creative genius who thought of replacing the reindeer’s with Harley’s and making Santa black. But why oh why didn’t the marketing director of Harley Davidson stop it when it was just an idea.
It looks like the idea wasn’t judged by the [...]

Christmas classic

While many a brand tends to hire movie stars or other celebrities to appear in their commercials, some celebrities actually are a brand. You might think of Christina Aguillera, whom has her own perfume, or David Beckham (underwear).In 1971 cartoon character Pebbles, from the immensely popular show The Flintstones, got her own cereal brand. A [...]

Bad rolemodels

Most reasons viral commercial campaigns have become so incredibly popular are quite obvious: They’re cheap (no air-time needs to be bought), they’re hip and since they’re watched on a voluntary basis most people watching them actually pay attention to what’s being offered.
Another important motivation for companies to publish an ad through the net instead of [...]

Isn’t it ironic?

Not a moving image this time, literally, just an athlete lying in the snow, aiming at his target, probably recovering his breath. It’s a photo taken at the world championship biathlon. The red advertisement you see all over the picture is from, one of the biggest power and gas suppliers in the world. Winter [...]

Joining the wrong hype

Looking for some cool free-running clips on YouTube I came across this Toyota advert from 2005. Free running, or Parkour in this case (they’re pretty much the same to me), was really the hype of the moment at that time, and it seems Toyota decided to join in. I might be totally missing the [...]

Shell & Ferrari

I’m not a race fan, but this vid really moves me. Is it the great sound, the perfect stylish shots or the subtle message behind it? A Ferrari drives through the streets of Rome, Monaco, Rio, Sydney, New York and Hong Kong. Obviously to show us where we can find Shell. Not too obvious…The [...]

Playing on emotions

Just looking for the word “commercial” on YouTube at the moment gives you a Thai commercial, marked “the most intense commercial ever”. I was a little skeptic when I saw that, after all this is only an opinion from the person who posted it on YouTube.
However, someone actually went through the trouble of adding English [...]

Jack Link’s

I found this commercial somewhere on the internet. The comments below it are very positive. I think that’s very surprising. Two guys drive in a car, happen to see a Sasquatch!! and start teasing it…What is the message. I know the product is called Beef Jerky, but do they only want bully’s to buy [...]

If I had a penny left…

I found a terrific commercial. Really, one of the best I have ever seen! It’s from a Turkish bank called Akbank.
A group of people make amazing figures together which represent the keywords of the organization. I’m not sure if I would have chosen the same figures with those keywords, but still very nice done.
The [...]

30-second previews, don’t you just hate them?

Often I wonder why a product is related to sex (sure sex sells, but I think it’s also an underestimation of the target audience), but this time it works out well. 30 seconds is too short for sure!
The slogan “30-second previews, don’t you just hate them?” is a clear reference to ITunes. At ITunes [...]

Did you ever smoke a spliff?

I have only one question to ask the creators of this vid. Did you ever smoke a spliff? Allow me to give an answer for them. “No we did not!”
I can’t find the link between using cannabis and a karateka that can’t hit trough a plank. The slogan of this PSA is “high for [...]