Like many of its European friends, the great country of Sweden is moving from a conscription-based to a voluntary military. Of course, this means volunteers will have to be recruited first.
But how do you lure young people into a harsh, disciplined life of relatively low pay and an ultimate chance of having to go to [...]
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Filed under: Beautiful, Brilliant, Propaganda
Marktplaats is the Dutch alternative for EBay. EBay bought the website a few years ago for 225 million euro’s. Occasionally they advertise on Dutch television. A few days ago Marktplaats launched a new commercial. Often the creators of a commercial try to think of something special, something beautiful and something very expensive.
Marktplaats kept it simple, [...]
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Filed under: Beautiful, Funny
Imagine you have to create a commercial for Unox. The company probably demanded an idea that contributes to their pleasant, easy-going and middle-class imago. You and your colleagues start ‘brainstorming’, in other words you think about it when you take a shower, drive to another customer with the radio on or walk the dog. [...]
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Filed under: Bad, Commercial, Weird
Allright, I’ve seen this guy dozens of times all over the internet. He’s extremely popular on youtube. Obviously Dunlop Australia has noticed as well; get a better camera, slap your brand over it and presto: The most annoying commercial in Aussie history. Easy money for its creators, Marilyn & Sons.
I have to admit the guy [...]
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Filed under: Bad
I’ve sometimes wondered why ads go through so much trouble in stating their product is clearly the best. If this claim is actually true for the product being advertised, wouldn’t it be much easier to flatly yell out “Shell’s oil is much better than Texaco’s”?
Of course there’s a reason I never see these kinds of [...]
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Filed under: Battle, Cars, Commercial
Do you also sincerely hate people that always say “I told you so”. If so, please forgive me for what I am going to do. Recently I talked about the future of In Game Ads and predicted that games would be completely free.
The CEOs of EA bookmarked PRomOpinion long ago and visit us every day. [...]
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Filed under: Battle, Informative, Making of
Well, what do we have here? She’s looking fine, but her boxer short is unforgivable. And what on earth was she doing seconds before this photograph was taken?JBS tries to sell us ‘men’ underwear in an old-fashioned way.There is a saying in ad land, it goes like: “if no campaign catches on, try a [...]
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Filed under: Bad, Commercial, Picture
In case you haven’t noticed, there’s an election going on in the US. As I mentioned some time ago, this makes for some interesting tv-ads. But truth be told, most of these really lack quality.
Take this ad promoting Mike Huckabee, which is based on the very popular ChuckNorrisFacts.com website. If you don’t know it [...]
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Filed under: Bad, Battle, Brilliant, Funny
The world changes right? Wrong! Check the picture above to see the first advertisement in history. It’s part of a ruin in Turkey, formerly known as Ephesus. Ephesus was the capital of Asia when Rome controlled it.
The advertisement is 2.000 years old and it’s on the side of a road that leads to the Temple [...]
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Filed under: Golden oldie, Informative, Making of, Picture, Weird
I can think of many concepts if I had to make an ad for McDonalds, but they did the obvious. Yeah yeah, I know, sex sells, but much more does… For crying out loud, what’s the connection between fast-food and a sexy babe. Some creativity and renewal from a company with an advertising budget [...]
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Filed under: Asian, Bad, Commercial
Ok, I’m reasonably sure you’ve all seen this before but still I’m posting it. Stubborn me. There’s an obvious point to the clip of course; You’d be surprised how much of your role models aren’t much of a role model at all, but just everyday human beings manipulated through and through by computers and cosmetics.
Wait [...]
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Filed under: Brilliant, Classic, Commercial
Remember when you were a kid, playing out on the street? Playing hide and seek or capture the flag were ok games to play with your friends. But climbing your parents’ shed rooftop or trespassing on construction sites is where the real fun started. It’s just human nature to take pleasure in small violations of [...]
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Filed under: Commercial, Funny, Viral
Advertising is not risk-free! However most companies seem to think it is. I wonder whether it’s laziness, indifference of the marketing director or a lack of time to keep an eye on it.Picking an audience, figuring out the means of communication and being creative just won’t do when you want to place a billboard.
A good [...]
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Filed under: Bad, Funny, Uncategorized, Weird
The implementation of these three elements will vary depending on your audience and type of video, but the overall principles should remain the same.
CAPTURE Attention: Depending on the delivery method of the video, you
only have as high as one minute to as low as three seconds to get the
attention of the viewer. Without capturing their [...]
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Filed under: External, Informative
In game ads (IGA) are fairly new in the promotional landscape. The first was in 1978 in the text based game Adventureland by Scott Adams. He inserted an advertisement for his forthcoming game. But in 1992 the game Zool was the first with ads from a company. Chupa Chups, the lollipop company, displayed [...]
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Filed under: Commercial, Informative
I’m intrigued by the American presidential election campaigns, have been every time. Not so much by the candidates themselves (although they’re interesting enough this year), but especially by their ads.
It seems for the first time virals are playing a real part, and this clip is the first successful one I’ve seen. It was posted in [...]
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Filed under: Uncategorized
A daily reader of this blog told me about a very strange campaign. I checked it out and noticed that it was indeed very odd. On their website they state that everyone has to masturbate for peace…
Here is why they promote masturbation:
“There’s no greater antidote for war than love. Feelings of hatred and distrust form [...]
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Filed under: Funny, Propaganda, Uncategorized, Weird
Most of you will now one of the most brilliant series of TV ads in recent history: The Sony Bravia commercials. The most recent one has me a bit disappointed, but it’s very hard to to the “bouncy balls” -which you can see here- so I will still congratulate Nicolai Fuglsig (the producer) with [...]
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Filed under: Brilliant, Commercial, Weird
Many virals, commercials, advertisements have passed already. I think it’s time to add a new theme: ‘Awareness and propaganda.’For outsiders, terms like propaganda, promotion, advertising, PR, marketing all look the same. Even for some insiders. I always look up a definition when I’m in doubt about a certain term. Therefore here’s the definition [...]
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Filed under: Picture, Propaganda, Uncategorized
Tastes differ, so they say. I found out just how true that is while looking at one of our colleagues’ top ten commercials for 2007. Both the number one and two were horrific in my opinion. Check this one out.
This commercial promotes both Nike and iPod. That last part strikes me as strange, since Apple [...]
1 Comment »
Filed under: Bad, Commercial
Remember the commercial inspired by the German hit movie “der Lauf der Dinge” I mentioned some time ago? Well, it seems Honda -or rather, the clips producers Wieden & Kennedy- aren’t the only ones inspired by this brilliant movie.
Amsterdam based production company CCCP, also mentioned before, demonstrated the “der Lauf der Dinge” well [...]
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Filed under: Brilliant, Funny, Viral
For this week’s battle I decided it would be a good idea to compare advertisement campaigns by charity organizations. There’s surprisingly little material on charity organizations. Or, perhaps, not so surprising since these organizations probably rather spend their money doing good than on expensive commercials. This results in some low budget third party campaigns, [...]
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Filed under: Battle, Commercial, Weird
We live in an era in which all we see can be manipulated. There are no wonders left. If you see a strange picture, you say the word “Photoshop” and everybody knows what you mean. It’s the loss of faith in the extraordinary…
Commercials are (obviously) also created with the use of effects and techniques [...]
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Filed under: Commercial, Making of, Viral
I’m fortunate to live in a country with some impressively creative artists. I’m not saying that to boast, I just feel that the average commercials are reasonably good in the Netherlands.
Here’s one of my all time favorites from production company CCCP in Amsterdam. It proves a good commercial doesn’t need a high budget; a good [...]
2 Comments »
Filed under: Brilliant, Classic, Commercial
Does Slinky ring a bell? If not, you are below 30, if so, you had one yourself. At least I did and so did many of my friends. It was actually a product that lived up to the promises made in the commercial. There can be two reasons for that.
1. They don’t promise that [...]
1 Comment »
Filed under: Classic, Commercial
Sometimes I can really be amazed how producers can screw up an ad and actually get away with it. Take this clip, financed by the “American Dairy Association”. It does just about the minimum amount of work to get a message across and it’s content is completely irrelevant.
It’s typically the kind of ad people will [...]
3 Comments »
Filed under: Bad, Commercial
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