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Marketing is a subject that’s very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. 市场营销是一个课题的，往往误解，我们很多人谁是没有直接参与，它是有很多误解，周围有什么营销团队做的，尤其是有关艺术的销售。 There are, however, some key things to understand that can help clear up this confusion considerably and will help in your every day understanding of what marketing and marketeers are actually all about and what they’re trying to achieve.有，不过，一些关键的东西要了解，可以帮助清除这种混乱相当，并会在您的帮助，每天了解什么营销和marketeers ，其实是所有和他们是怎么想达到的目标。

1. 1 。 Marketing is not sales 营销不是销售

Sales is the specific skill or act of closing a deal or brokering a customer’s commitment to enter into a deal or make a purchase.销售是具体的技能或行为，关闭了处理或经纪客户的承诺，进入处理或购买产品。 The skillset for sales people can be considerably different from that of the marketeer, although a good appreciation of each discipline will help both the seller and the marketeer in their respective roles.该技能的销售人可以有相当不同，从该marketeer ，虽然一个良好的欣赏每一学科将有助于双方，卖方和marketeer在其各自的作用。

2. 2 。 Marketing is more about branding and profiling 市场营销是更多地了解品牌和剖面

The marketeer will know how to build a successful brand image and how to raise the profile of a brand within its target market.该marketeer会知道如何建立一个成功的品牌形象，以及如何提高对一个品牌在其目标市场。 Brand image is everything in some markets.品牌形象就是一切在一些市场。 The marketeer can help create a brand or image that is saleable, allowing the sales person or team to then trade directly on that image.该marketeer可以帮助建立一个品牌或形象，这是实用，让销售人员或团队，然后直接对贸易的形象。

3. 3 。 Marketing is about identifying the requirement 市场营销是关于确定的要求

Marketing provides a company with the data it needs to understand what the marketplace needs and therefore what it needs to supply.市场营销提供了一个与公司的数据，需要了解什么，市场的需求，因此，它所需要的供应。 It’s all very well having great product ideas but if there is no marketplace ‘pull’ for them, they will not sell.这一切都很好有重大产品的构想，但如果没有市场'拉'对他们来说，他们不会出售。

Service companies need to know what services their customer sector needs; manufacturers need to know what goods or features their consumers want now and in the future.服务公司需要知道什么服务，其客户部门的需要;制造商需要知道什么商品或消费者的特点，他们希望在现在和将来。 Just look at the Sinclair C5 from the 1980s - it was a great, simple idea but it ultimately had no market and failed.只要看看在辛克莱尔碳五从20世纪80年代-它是一个伟大的，简单的想法，但最终没有市场和失败。

4. 4 。 Marketing is about creating the ‘pull’ 市场营销是关于建立'拉'

Creating the ‘pull’ is about making the market, not the individual customer necessarily, recognise the need for the product or service on offer.创造了'拉'是关于决策市场，而不是个别的客户不一定，认识到，必须为产品或服务的提供。 Some of the most successful marketeers have been able to create ‘customer pull-through’ resulting in the creation of a market around a specific perceived requirement.一些最成功的marketeers已能够创造顾客的下拉式通过'造成的，在建立市场周围的一个具体感知的要求。 Just look at the all the products that you’re told you need to make your life easier.只要看看在所有的产品，您告诉你需要使您的生活更轻松。 These products were marketed and we, as consumers, recognised a benefit, thus giving the product a market value.这些产品在市场推出，以及我们，作为消费者，认可的一个好处，从而使产品的市场价值。 Just think: how did you manage without an electric toothbrush!?试想想：你们是怎么管理没有一个电动牙刷！ ？

5. 5 。 Marketing is about understanding your target audience 市场营销是关于了解您的目标受众

The market for each product and service is invariably different.市场的每一个产品和服务始终是不同的。 The marketeer exists to classify the market by demographic, wealth, requirement and any other factor that may be appropriate.该marketeer存在分类市场的人口，财富，规定及任何其他因素，可能是适当的。 The marketeer will analyse the market and provide profiles of potential customers that will allow a company to design its products or services to have the right level of features, functionality, price or quality for that specific market.该marketeer会分析市场发展，并提供配置文件的潜在客户，这将使公司的设计在其产品或服务有适当程度的特点，功能，价格或质量的具体市场。 In the car world, just think about whether the same people are out there looking at buying Audis as well as Protons: it generally doesn’t happen.在车中世界，试想想，是否同一人还在那里看购买audis以及质子：它一般不会发生。 They are both built to different specifications, quality levels and ultimately, price.他们都是建立在以不同的规格，质量水平和最终价格。 The respective marketeers have analysed the market and determined what their potential customer base will accept and actively look for.分别marketeers分析了市场和决心是什么，他们的潜在客户群将接受并积极寻找。

Ps: I added a hilarious part about marketing from the show Revelations from Bill Hicks. 的PS ：我补充首歌的一部分，有关营销，从显示的启示条例草案希克斯。

Author: Paul Docherty 作者：保罗多赫蒂
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