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Marketing is a subject that’s very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. 市場營銷是一個課題的，往往誤解，我們很多人誰是沒有直接參與，它是有很多誤解，周圍有什麼營銷團隊做的，尤其是有關藝術的銷售。 There are, however, some key things to understand that can help clear up this confusion considerably and will help in your every day understanding of what marketing and marketeers are actually all about and what they’re trying to achieve.有，不過，一些關鍵的東西要了解，可以幫助清除這種混亂相當，並會在您的幫助，每天了解什麼營銷和marketeers ，其實是所有和他們是怎麼想達到的目標。

1. 1 。 Marketing is not sales 營銷不是銷售

Sales is the specific skill or act of closing a deal or brokering a customer’s commitment to enter into a deal or make a purchase.銷售是具體的技能或行為，關閉了處理或經紀客戶的承諾，進入處理或購買產品。 The skillset for sales people can be considerably different from that of the marketeer, although a good appreciation of each discipline will help both the seller and the marketeer in their respective roles.該技能的銷售人可以有相當不同，從該marketeer ，雖然一個良好的欣賞每一學科將有助於雙方，賣方和marketeer在其各自的作用。

2. 2 。 Marketing is more about branding and profiling 市場營銷是更多地了解品牌和剖面

The marketeer will know how to build a successful brand image and how to raise the profile of a brand within its target market.該marketeer會知道如何建立一個成功的品牌形象，以及如何提高對一個品牌在其目標市場。 Brand image is everything in some markets.品牌形象就是一切在一些市場。 The marketeer can help create a brand or image that is saleable, allowing the sales person or team to then trade directly on that image.該marketeer可以幫助建立一個品牌或形象，這是實用，讓銷售人員或團隊，然後直接對貿易的形象。

3. 3 。 Marketing is about identifying the requirement 市場營銷是關於確定的要求

Marketing provides a company with the data it needs to understand what the marketplace needs and therefore what it needs to supply.市場營銷提供了一個與公司的數據，需要了解什麼，市場的需求，因此，它所需要的供應。 It’s all very well having great product ideas but if there is no marketplace ‘pull’ for them, they will not sell.這一切都很好有重大產品的構想，但如果沒有市場'拉'對他們來說，他們不會出售。

Service companies need to know what services their customer sector needs; manufacturers need to know what goods or features their consumers want now and in the future.服務公司需要知道什麼服務，其客戶部門的需要;製造商需要知道什麼商品或消費者的特點，他們希望在現在和將來。 Just look at the Sinclair C5 from the 1980s - it was a great, simple idea but it ultimately had no market and failed.只要看看在辛克萊爾碳五從20世紀80年代-它是一個偉大的，簡單的想法，但最終沒有市場和失敗。

4. 4 。 Marketing is about creating the ‘pull’ 市場營銷是關於建立'拉'

Creating the ‘pull’ is about making the market, not the individual customer necessarily, recognise the need for the product or service on offer.創造了'拉'是關於決策市場，而不是個別的客戶不一定，認識到，必須為產品或服務的提供。 Some of the most successful marketeers have been able to create ‘customer pull-through’ resulting in the creation of a market around a specific perceived requirement.一些最成功的marketeers已能夠創造顧客的下拉式通過'造成的，在建立市場周圍的一個具體感知的要求。 Just look at the all the products that you’re told you need to make your life easier.只要看看在所有的產品，您告訴你需要使您的生活更輕鬆。 These products were marketed and we, as consumers, recognised a benefit, thus giving the product a market value.這些產品在市場推出，以及我們，作為消費者，認可的一個好處，從而使產品的市場價值。 Just think: how did you manage without an electric toothbrush!?試想想：你們是怎麼管理沒有一個電動牙刷！ ？

5. 5 。 Marketing is about understanding your target audience 市場營銷是關於了解您的目標受眾

The market for each product and service is invariably different.市場的每一個產品和服務始終是不同的。 The marketeer exists to classify the market by demographic, wealth, requirement and any other factor that may be appropriate.該marketeer存在分類市場的人口，財富，規定及任何其他因素，可能是適當的。 The marketeer will analyse the market and provide profiles of potential customers that will allow a company to design its products or services to have the right level of features, functionality, price or quality for that specific market.該marketeer會分析市場發展，並提供配置文件的潛在客戶，這將使公司的設計在其產品或服務有適當程度的特點，功能，價格或質量的具體市場。 In the car world, just think about whether the same people are out there looking at buying Audis as well as Protons: it generally doesn’t happen.在車中世界，試想想，是否同一人還在那裡看購買audis以及質子：它一般不會發生。 They are both built to different specifications, quality levels and ultimately, price.他們都是建立在以不同的規格，質量水平和最終價格。 The respective marketeers have analysed the market and determined what their potential customer base will accept and actively look for.分別marketeers分析了市場和決心是什麼，他們的潛在客戶群將接受並積極尋找。

Ps: I added a hilarious part about marketing from the show Revelations from Bill Hicks. 的PS ：我補充首歌的一部分，有關營銷，從顯示的啟示條例草案希克斯。

Author: Paul Docherty 作者：保羅多赫蒂
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