( 7 votes, average: 3.43 out of 5) （ 7票，平均： 3.43出5 ）

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According to a survey published yesterday, McDonald’s is Britain’s most hated brand. 根据公布的一项调查，昨天，麦当劳的是英国最讨厌的品牌。 They topped a list of almost 300 well-known names, from cars to shops to charities. 他们突破名单，将近300名著名的名称，从汽车到商店作慈善用途。

Of course most brands prefer to be loved, but being hated doesn’t have to be bad.当然，大多数的品牌宁愿被爱，但被仇视并不一定坏。 Regardless of whether a brand is loved or hated, it has at least elicited a definite response from consumers.不管一个品牌是喜欢或讨厌，它至少引起了一个明确的回应，从消费者身上。 Which means consumers are aware of its existence and have strong feelings towards it, both are a good thing.这意味着消费者都知道它的存在和有强烈的感情，实现它，都是一件好事。 Besides that, don’t think Nokia , the “most loved” company, is safe now.此外，不认为诺基亚 ， “最喜爱的”公司，是安全的现在。 After all “each man kills the thing he loves.” (Oscar Wilde)毕竟“每个人杀死了他热爱的事。 ” （王尔德）

The results emerged after 1,100 adults were asked by marketing firm Joshua G2 to pick one favorite and one least favorite from lists of brands.结果出现后， 1100年成人被要求由营销公司约书亚的G2挑选一个最喜欢和最喜爱的一至少从名单的品牌。

The survey didn’t ask why they liked or disliked a brand. McDonald’s admits that they are a “polarizing brand” but doesn’t have a serious reason too.调查并没有问他们为什么喜欢或不喜欢的一个品牌。 麦当劳的承认，他们是一个“两极化品牌” ，但并没有严重的原因。 Nevertheless 70% of the UK population say they will eat at one of its restaurants at least once over a 12-month period.然而， 70 ％的英国人口的说，他们将吃在它的一个餐馆至少有一次超过12个月内。

I think there are several reasons why McDonald’s is Britain’s most hated brand.我认为原因有好几个麦当劳的是英国最讨厌的品牌。 First of all they became a symbol of globalism and are blamed to Americanize the world.首先，所有他们的一个象征全球化和指责，以美国化的世界。 Especially the work-shy anti globalists do so.特别是工作害羞的反globalists这样做。

Also the demagogic movie “ Supersize me ”, by Morgan Spurlock, which won several awards and was even nominated for an Oscar, wasn’t good for McDonald’s reputation.还蛊惑人心的电影“ supersize我 ” ，由摩根斯普尔洛克，多次获得奖项和，甚至提名奥斯卡奖，是没有好处，麦当劳的声誉。

top 10 hated brands 十大恨品牌

I’m the first to admit that there is very much wrong with McDonalds, but I don’t hate or love them. I never hate or love a company.我首先承认是有十分错误的，与麦当劳，但我不恨或爱他们。 我从来没有仇恨或爱一家公司。 As a professional consumer I don’t want to be “emotionally” involved… 作为一个专业人士的消费，我不想被“情绪”所涉及的…