( 7 votes, average: 3.43 out of 5) （ 7票，平均： 3.43出5 ）

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According to a survey published yesterday, McDonald’s is Britain’s most hated brand. 根據公佈的一項調查，昨天，麥當勞的是英國最討厭的品牌。 They topped a list of almost 300 well-known names, from cars to shops to charities. 他們突破名單，將近300名著名的名稱，從汽車到商店作慈善用途。

Of course most brands prefer to be loved, but being hated doesn’t have to be bad.當然，大多數的品牌寧願被愛，但被仇視並不一定壞。 Regardless of whether a brand is loved or hated, it has at least elicited a definite response from consumers.不管一個品牌是喜歡或討厭，它至少引起了一個明確的回應，從消費者身上。 Which means consumers are aware of its existence and have strong feelings towards it, both are a good thing.這意味著消費者都知道它的存在和有強烈的感情，實現它，都是一件好事。 Besides that, don’t think Nokia , the “most loved” company, is safe now.此外，不認為諾基亞 ， “最喜愛的”公司，是安全的現在。 After all “each man kills the thing he loves.” (Oscar Wilde)畢竟“每個人殺死了他熱愛的事。 ” （王爾德）

The results emerged after 1,100 adults were asked by marketing firm Joshua G2 to pick one favorite and one least favorite from lists of brands.結果出現後， 1100年成人被要求由營銷公司約書亞的G2挑選一個最喜歡和最喜愛的一至少從名單的品牌。

The survey didn’t ask why they liked or disliked a brand. McDonald’s admits that they are a “polarizing brand” but doesn’t have a serious reason too.調查並沒有問他們為什麼喜歡或不喜歡的一個品牌。 麥當勞的承認，他們是一個“兩極化品牌” ，但並沒有嚴重的原因。 Nevertheless 70% of the UK population say they will eat at one of its restaurants at least once over a 12-month period.然而， 70 ％的英國人口的說，他們將吃在它的一個餐館至少有一次超過12個月內。

I think there are several reasons why McDonald’s is Britain’s most hated brand.我認為原因有好幾個麥當勞的是英國最討厭的品牌。 First of all they became a symbol of globalism and are blamed to Americanize the world.首先，所有他們的一個象徵全球化和指責，以美國化的世界。 Especially the work-shy anti globalists do so.特別是工作害羞的反globalists這樣做。

Also the demagogic movie “ Supersize me ”, by Morgan Spurlock, which won several awards and was even nominated for an Oscar, wasn’t good for McDonald’s reputation.還蠱惑人心的電影“ supersize我 ” ，由摩根斯普爾洛克，多次獲得獎項和，甚至提名奧斯卡獎，是沒有好處，麥當勞的聲譽。

top 10 hated brands 十大恨品牌

I’m the first to admit that there is very much wrong with McDonalds, but I don’t hate or love them. I never hate or love a company.我首先承認是有十分錯誤的，與麥當勞，但我不恨或愛他們。 我從來沒有仇恨或愛一家公司。 As a professional consumer I don’t want to be “emotionally” involved… 作為一個專業人士的消費，我不想被“情緒”所涉及的…