(5 votes, average: 3.8 out of 5)

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Normally I don’t sympathize with environmental/awareness organizations. Many of them exaggerate, lie and do more harm than good. Especially Greenpeace and that lying manipulative wannabe president Al Gore. They have one tactic! Are you scared yet? You shouldn’t be…

However, there are honest organizations as well. Fondation Nicolas Hulot for example. Nicolas Hulot was born on April 30, 1955 in Lille. He is an Officier of the Légion d’honneur and a Chevalier des Arts et Lettres. (I don’t have clue what means, but I reckon it brings some status in France) He is the founder and president of the Fondation Nicolas Hulot , an environmentalist group first created in 1990, and presents himself as an ecologist.

He is famous for his French TV show named Ushuaia. In his TV reports, he shows the damage done to the Earth by mankind and tries to sensitize the viewers to what motivates his support for the ecological change of conscience that he believes in.

Look at the pictures below. A very interesting and touchy print advertisement campaign if you ask me. It was launched by Foundation Nicolas Hulot to create awareness to protect biodiversity.

The campaign tries to show how “different branches of nature are required to live in a perfect harmony and not to create anything to unbalance the nature’s equation. The survival of one component of the nature is purely based on the survival of other components of the nature.” Research outdated that view, but still…Good motives!

The idea and the execution of this campaign is splendid! Jean-marie Vives excellent photography makes this campaign a visual delight. This print advertisement campaign brought 20% more traffic to the website www.fnh.org.

Hulot’s Ecology Pact and political views have, however, been criticized by a variety of commentators and actors and presidential candidates. They blame him for accepting funds from large firms, such as EDF, L’Oreal or Rhône-Poulenc. A reason for me to praise him. Why shouldn’t he accept money from those companies? The end justifies the means!

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