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During the 1990s, Nike faced criticism for use of child labor in Cambodia and Pakistan. Although Nike took action to curb or at least reduce the practice of child labor, they continue to contract their production to companies that operate in areas where inadequate regulation and monitoring make it hard to ensure that child labor is not being used.

Interesting? Nope! So I won’t bother you with more details about that, since you and I don’t give a damn. Why else would Nike’s annual revenues have increased from $6.4 billion in 1996 to nearly $17 billion in 2007.

Child labor or not, they are the very best when it comes to marketing. Especially their commercials are almost always breathtaking. Take this Nike advertisement for Euro 2008.

The video is a response to the public criticism the Spanish players faced. Spanish football supporters are skeptical after decades of good players but no results of their national squad. They accuse the players of having the wrong attitude.

That’s what Torres, Iniesta, Ramos, Puyol and Fábregas are writing on their bodies:

Iniesta: “82% say there is no leader.”
Cesc: “91% say there is no magic.”
Puyol: “78% say the team doesn’t impose respect.”
Ramos: “90% say they don’t feel La Roja.”
Torres: “Take it to the next level.”

All five players in this ad are all individually sponsored by Nike, however the Spanish national team (La Roja) is sponsored by ADIDAS.

Spain made it to the semifinals which will be played this Thursday. So after all those years of high expectations they did take it to the next level!

Filed under: Beautiful, Brilliant, Celebrities, Commercial, Sport