Do you remember the movie Fight Club with Brad Pitt and Edward Norton? The “parental advisory” and “don’t try this at home” signs on that video were needless. In New York a group called “Union Square Spartans” form a real-life fight club.
The fighters, most of whom are homeless, have names like “Spider”, “Shadow”, [...]
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Filed under: Battle, Controversial, Sport
Which came first, the chicken or the egg? A recent quote from Neil Young (the artist formerly-known-as-legendary) made me think about that dilemma.
His quote “Just because I’m famous doesn’t mean that I work for the audience. I’m not obligated to do anything. I’m an artist. I will do what I want to do. Whatever the [...]
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Filed under: Celebrities, US presidential campaign
(5 votes, average: 5 out of 5)
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Kenneth Anderson is probably the luckiest man on earth. I is still alive after a car crashed through a restaurant right where he was sitting. We are lucky as well, it was all caught on camera!
Kenneth Mack Anderson was eating at a coffee shop in Wilkesboro when [...]
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Filed under: Cars, Funny
Yesterday I watched a TV show which had Hans Klok as a guest. Hans Klok is a world-famous Dutch illusionist, the best of the best!
After his show during the opening of the 2006 FIFA World Cup in Germany, viewed by 500 million soccer fans in 152 countries, he went to Vegas. The place to be [...]
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Filed under: Celebrities, Controversial
(4 votes, average: 2.5 out of 5)
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Rachael Matthews, a 31 year old knitting guru published some very sick knitting patterns. Patterns to create one’s very own cuddly Hitler, Pol Pot or Saddam.
Those patterns are included, together with instructions, in the new book of knitstress Rachael Matthews. There is no mention of ‘Knitler’ on [...]
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Filed under: Bad, Controversial, Weird
This controversial advertisement is part of the French promotional campaign for the Rugby World Cup in September. The advertisement has generated much sensation in the rugby world. Exactly what the creators wanted…
I don’t get the message they want to communicate. Are rugby players gay? Sure, some are, but rugby is one of the toughest sports [...]
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Filed under: Bad, Controversial, Parody, Picture, Sport, Weird
As in most of Europe these days, the Netherlands recently put a ban on smoking in pubs, bars, clubs and restaurants. Although many of the die-hard smokers in our country like to complain about this, they’re living up to the new rules remarkably well.
Yet, the ban on smoking introduced one problem to which even many [...]
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Filed under: Bad, Funny, Weird
Daniel is a regular of PROMOpinion.com. I feel very sorry for him, because he’s rather ignorant, he always fails to understand the topic. Nevertheless, I really appreciate his efforts to read and comment on topics which aren’t even related to him. Thank you Mr. Daniel for your continuing participation.
Here are few of his comments:
Daniel [...]
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Filed under: Computers, Funny
Benny just send me a sms. He can’t find the time to write a post today because he is studying for tomorrow’s motorcycle test. Though he’s a master of bad excuses, this time I think I believe him. On the other hand, why didn’t he tell me before? He must have known [...]
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Filed under: Asian, Brilliant, Cars, Commercial, Funny
The parents of an unborn boy, agreed to sell the rights to name him to a Orlando radio station. It didn’t make them rich. All they got is a $100 gas card. Two morning show hosts plan to name the baby after themselves, “Dixon and Willoughby.” (the “and” included)
Partin’s girlfriend, Samantha, says at least her [...]
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Filed under: Uncategorized
Air traffic controller isn’t exactly the most popular profesion around. Yes, it pays good. And sure, you get to take on the responsibillity of guiding hundreds of people a day safely home.
But, as many applicants soon find out, the daily routine of looking at little green blops on the radar and talking in code language [...]
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Filed under: Uncategorized
Aaaah, the glory of freedom. Everyone’s free to to express themselves, have their own religion and wear whatever they want: Beit a veil, turban, heck, even a flowerpot, we don’t care.
Unfortunately, some people do. Adfreak pointed us to this recently released Egyptian ad encouraging women to wear veils. It’s been causing a real stir all [...]
1 Comment »
Filed under: Propaganda
I’m confused. Can anyone tell me what Pringles are?
They were originally known as “Pringle’s Newfangled Potato Chips“, but the name was changed in 1968 for introduction to the national market. This week a court ruling stated that the snack is not a potato crisp. P&G insist they aren’t potato chips, and I know they aren’t [...]
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Filed under: Celebrities, Informative, Weird
Jobseekers were speechlessness when they went along to their local job centre and found an advert for a kinky job. the company - called Knobs ‘n’ Knockers - was looking for applicants of both sexes to do washing-up and ironing in the nude.
The advert told hopeful candidates: ‘Required for household cleaning duties in [...]
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Filed under: Controversial, Funny, Weird
(4 votes, average: 4.25 out of 5)
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Last week, a Dutch organization called WarChild released a remarkable campaign aiming to bring attention to child soldiers. This is the organizations sole purpose and they use the money they collect try reintegrate former child soldiers back to the “normal” society in their countries and to prevent [...]
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Filed under: Africa, Brilliant, Viral, Weird
Hyundai has managed to appeal to more upscale consumers. Now Kia wants in on the action.
Thus the new Kia Borrego, a mid-size SUV with an impressive list of features, standard three row seating, and an available 337hp V8 engine.
According to Colin Jeffery, ECD at Kia’s agency, David&Goliath, “After spending time with the Borrego, it became very clear to us what the positioning and creative platform should be. The first time we took the Borrego out for a drive people were staring. At a traffic light in Manhattan Beach, a fellow driver actually asked us what kind of SUV we were driving. He was genuinely impressed.”
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Filed under: Syndicated
According to The Wall Street Journal, General Motors would be happy to consider an offer for its Buick, Saturn and Saab brands. It’s Hummer brand has already been placed on the auction block, but no takers have yet to emerge.
In the past few weeks, GM stock has tumbled dramatically, falling below $10 a share and hitting lows last seen more than 50 years ago.
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Filed under: Syndicated
Rob Walker points to an interesting response to the above t-shirt.
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Filed under: Syndicated
This Axe-like Edge gel spot has been around for a little while. But for a Monday-morning pick-me-up, there’s nothing quite like a bunch of miniature girls with moisturizer guns spraying white foam, Oozinator-like, all over each other and then ascending…
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Filed under: Syndicated
Fans of media brand, MSNBC, can now enter the brand’s cafe in Midtown Manhattan’s Rockefeller Plaza.
According to Adweek, MSNBC has opened “a sleek, oh-so-stylish cafe. It’s a comfortable place to unwind, grab a sandwich or a coffee, check e-mail, surf the Net via free Wi-Fi or check the news on MSNBC.com.”
Catherine Captain, vp, marketing for MSNBC.com said, “What we really discovered about the MSNBC.com consumers — what they love about us — is the journey of news discovery in and of itself.”
She said the digital cafe “gave us an opportunity to quite literally bring exploration to a physical space.”
SS+K is working with MSNBC to develop these non-traditional ideas.
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Filed under: Syndicated
BATAVIA, Ohio (AdAge.com) — Procter & Gamble Co., which has been an aggressive acquirer for much of the decade, is seeking buyers for its ThermaCare heat wraps brand, according to people familiar with the matter. The move represents a further paring of its portfolio after P&G agreed to spin off its coffee business last month.
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Filed under: Syndicated
According to Ad Age, Belgium-based, Brazilian-run InBev not only has largely succeeded in controlling the media’s narrative of its $46 billion takeover bid for Anheuser-Busch, it’s also managed to emerge looking more sympathetic in the process.
Public-relations experts, analysts and journalists covering the saga attribute InBev’s public-relations coup to an open and aggressive approach that has involved a barrage of well-placed leaks, public appearances and online video messages from its CEO, Carlos Brito, as well as a torrent of public letters to A-B and its board making a case for the deal. By contrast, A-B resorted to a reactive, bunkered-down posture. And when it has spoken out, it hasn’t always helped itself.
InBev even has a site–Global Beer Leader–dedicated to the takeover bid.
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Filed under: Syndicated
NEW YORK (AdAge.com) — The salacious legal tussle between adman Steve Biegel and his former employer Dentsu that began last fall has ended, following the annoucement today of a settlement. Terms of the settlement agreement were not disclosed.
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Filed under: Syndicated
Call us skeptical, but there’s no way you could unfold a giant fence around New York City, as seen in this MLB All-Star Game spot, without arousing suspicion. Particularly one that looks like the Yankee Stadium frieze. Not to mention…
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Filed under: Syndicated
Fellow Daily Fix contributor Paul Barsch posted a comment to a recent post of mine (Functional Candy) that got me thinking. Paul wrote: “With food costs going through the roof, consumers are getting less for more, or sometimes less for the same price.”
Isn’t that the truth? It made me wonder about how consumers feel about “getting less for more.”
Right after that, voila! I happened on a link to an article with the same theme. “Shoppers fed up as containers shrink” appeared in The Salt Lake Tribune and addressed this very issue.
While the title of the article suggests consumers are “fed up” with this trend, and I’m sure attentive consumers are; the body of the same article states that “Shoppers might not have noticed the change because grocers have typically pulled the larger packages when restocking shelves or have discounted the larger, older products separately”.
Preoccupied or not, I’ve got a feeling that most consumers have duly noted they’re either paying a few cents more for the same items every time they shop, or getting less product for their dollar. . . .and they’re likely chafing about it. Seems like we’ve gone from supersized to downsized, in short order, doesn’t it?
Just a few examples of recently shrinking food packages:
• Kellogg’s Cocoa Krispies, Corn Pops, Froot Loops, among other favorites have shrunk an average of 2.4 ounces to offset rising energy costs of manufacturing and distribution as well as raw material costs.
• Dreyer’s (West coast) and Edy’s (East coast) ice cream containers have shrunk from 1.75 quart packages to 1.5 quarts.
• Wrigley’s Gum has cut the number of sticks from 17 to 15 on its brands.
• Unilever’s Country Crock margarine has been reduced its 3 pound carton by 3 ounces.
Not all shrinking packaging, however, is a bad thing. In fact, not all shrinking packages indicate that consumers are getting less product for their money. Thankfully, the article also points this out in an even-handed manner.
Because my firm is intimately involved with packaging consumer products, I know that many companies are pushing for a reduction in packaging—and not only as a cost-saving measure. Fewer materials and a smaller footprint also indicate a move to greener packaging.
Think of it: fewer raw materials are used, less energy is required to manufacture fewer materials, the cost to ship product is less due to lower weights, and at the end of its life cycle: there’s less waste. All good incentives for smaller packaging.
Bottled water companies are moving in this direction. Large FMCG (fast moving consumer goods) companies like P&G are doing the same. That requires educating the consumer, otherwise the perception will be that of “getting less for more”. As the article points out: “Many detergents have been reduced by half or a third of their former volume, yet wash the same number of loads per package, according to Consumer Reports”.
Questions:
• As a consumer, do you notice reduced sizes in food packaging frequently? If so, do you find it annoying? Would you prefer to pay more, or pay the same amount for less product?
• Do you see value in consumer product packaging that is reduced for environmental reasons?
• If so, would you like to see marketers explain how their reduced pack sizes offer advantages vis-à-vis the environment?
I’d love to hear from you.
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Filed under: Syndicated
You know, not enough time is spent on how essential services work in a city as plagued by theatrical crime as Gotham City. And yes, we do consider pizza delivery to be an essential service, which is why we have…
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Filed under: Syndicated
Ray-Ban last week hired a bunch of actors (shown here) to wear its sunglasses and freeze in place to generate publicity. This was in Manhattan, so most people didn’t notice or care. A few weeks earlier, Philadelphians were likewise unimpressed…
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Filed under: Syndicated
Becoming a first-time parent has been a transforming experience for me. Not in the “My world looks so magically different” kind of way. No, I mean that I’ve entered a whole new realm of consumer marketing to which I was…
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Filed under: Syndicated
NEW YORK (AdAge.com) — In a continuing look at interactive outdoor advertising, 3 Minute Ad Age goes behind the glass with Monster Media. The 4-year-old Orlando, Fla., company's computer-controlled, rear-projected animations and video displays are now among the country's largest and most physically engaging forms of street-level advertising. Monster also works closely with JCDecaux and CBS Outdoor on interactive airport signs that respond like huge video-game screens to pedestrians.
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Filed under: Syndicated
LOS ANGELES (AdAge.com) — With just about a month to go, McDonald's is getting ready for the Olympics.
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Filed under: Syndicated
NEW YORK (AdAge.com) — Amid sliding market shares for several of its brands, softening spending and lackluster marketing, Pepsi-Cola's senior VP-chief marketing officer, Cie Nicholson, is leaving the beverage giant.
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Filed under: Syndicated
NEW YORK (AdAge.com) — Victoria's Secret is taking Pink, its more flirty than sultry little sister, to the college crowd that favors it — literally.
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Filed under: Syndicated
BATAVIA, Ohio (AdAge.com) — Within the past year, some of the most heavily extended personal-care brands in those giants' portfolios — Unilever's Dove and P&G's Pantene and Olay — have slowed substantially or even declined in the U.S.
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Filed under: Syndicated
NEW YORK (AdAge.com) — The King of Beers is getting royally routed in the spin war surrounding its bid to remain independent.
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Filed under: Syndicated
The government and the Beijing Organizing Committee for the Olympic Games are restricting access to outdoor media in the capital through the end of September for Olympics sponsors.
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Filed under: Syndicated
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