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We Nothern Europeans are quite the drinkers. And amongst the Nothern Euopeans, the Britans are quite the drinkers. Maybe that¡¯s not something to be proud off, but that¡¯s not going to stop them from doing it.
So instead of wasting their money on trying any further, the British Local Government Association, which represents councils across Britain, [...]

The Curse on James Bond

(4 votes, average: 4.25 out of 5)
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Today almost every single blog and news site I visited reported about an accident with Daniel Craig. This is the story:
Daniel Craig was sent to the hospital after suffering a minor hand injury while filming the latest James Bond movie ¡°Quantum of Solace¡± at Pinewood Studios near [...]

PROMOpinion is back online!

After almost a week of absence, we are back. The host messed up big time; many websites hosted by Xynta were offline for almost a week. We are currently considering our future there¡¦
We apologize to our readers! Thank you all for your sympathy; we feel motivated by all emails asking us to continue and [...]

Nintendo and the inflation of apologies!

(6 votes, average: 4.83 out of 5)
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An English father is giving Nintendo a hard time because its Wii Fit game branded his daughter a ¡°fatty.¡± Tabea Scott-King, a healthy 11 years old girl from Spalding (GB) told her parents she was going on a diet. When her parents asked why, Tabea said, ¡°Because [...]

Harrison Ford waxes

(7 votes, average: 2.14 out of 5)
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Anyone seen the latest Indiana Jones movie yet? I haven¡¯t, but from what I hear it¡¯s pretty crappy. I¡¯ll still go see it, though; Based on the first three movies alone Steven Spielberg and Harrison Ford are heroes in my book. so there¡¯s hardly anything they can [...]

Positive or not, the online Aids test

The AIDS epidemic has been overestimated, it has been slowing for nearly a decade now. AIDS remains a devastating public health crisis in the most heavily affected areas of sub-Saharan Africa though.
The latest estimates put the number of annual new HIV infections at 2.5 million, a cut of more than 40 percent from last year¡¯s [...]

A top 5 of extremely weird old ads

Ever woke up in the morning with a gigantic hangover feeling sorry about some crazy thing you did last night? I know I have. But you wouldn¡¯t expect professional advertising agencies to do the same. Looking back, some of those must be having a gigantic hangover from some of the stuff they did before as [...]

A Brand New and Controversial Social Networking Site

For the promotion of PROMOpinion I did some networking on sites like LinkedIn, Digg, Stumble Upon, etc. Now there is a controversial new site, called ¡°Penisbook¡±.
Visit it by clicking on the screenshot below. Surf the site or just watch the front-page for more than 10 seconds. I can hear you think ¡°PenisBook, sounds filthy, I¡¯m [...]

Help! I¡¯ve fallen and I can¡¯t get up!

(4 votes, average: 3.75 out of 5)
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Having your own website has its advantages. For instance, I sometimes enjoy myself just watching what search phrases that lead to our site you guys use from Google. ¡°boobs simpsons¡± seems to lead to our site for some weird reason, as does ¡°chocolate last supper church¡±.
Every now [...]

10 Badly chosen car names

So, you¡¯ve got yourself a fancy agency to create the ultimate advertising campaign in that country you¡¯re so desperate to sell your new cars in? A shame they forgot to tell you you don¡¯t stand a chance in advance, since the car name you chose means ¡°cunt¡± to the locals. A top ten of badly [...]

Umbro, perfect for wiping your arse

(4 votes, average: 4.25 out of 5)
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For the few readers and extraterrestrials that don¡¯t know Umbro, it¡¯s a British sportswear and equipment supplier based in Manchester. Umbro designs, sources and markets sport-related apparel, footwear and equipment. Their products are sold in over 90 countries worldwide.
A few days ago they aired a new commercial. [...]

Nelson Mandela is still part of a terrorist organization

(10 votes, average: 3.4 out of 5)
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¡°Free Nelson Mandela
Free, Free, Free, Nelson Mandela
Free Nelson Mandela
Twenty-one years in captivity
His shoes too small to fit his feet
His body abused but his mind is still free
Are you so blind that you cannot see¡±
This is a lyric written by The Special A.K.A. The single ¡°Nelson Mandela¡± made [...]

Vacancy: Olympic torch carriers!

(7 votes, average: 2.43 out of 5)
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Coca Cola must be ashamed for sponsoring the Olympic games. Why else this compressed commercial? The voice-over would embarrass the speed rappers from Bone Thugs-N-Harmony.
With this ad Coca Cola is recruiting people that want to carry the Olympic Torch trough the U.S. The Olympic torch, [...]

Target audience squared

We all know that sex sells. Hell, we¡¯ve talked about it on this blog almost every week. Of course, not everybody¡¯s willing to recognize this: Some people would even like to think it doesn¡¯t even exist. An opinion usually formed by a deeply religious sense of values or - well - just general prudency.
Don¡¯t take [...]

Las Vegas, not for proletarians

Today is the birthday of Benny, my good friend and co-blogger from PROMOpinion. I apologize for mentioning him in two consecutive posts. I won¡¯t do it for a long time after today, that¡¯s a promise!
His birthday triggered me to search for a birthday ad. Somewhere in the far corner of YouTube I stumbled upon the [...]

How to sell a free product

Since we seem to be in a technological kind of mood this week there¡¯s no need to spoil the theme. Remember when Robert was saying we¡¯re doing so many American ads since they¡¯re so easy for us to adapt? Well, here¡¯s a Chinese ad (in Chinese even) that¡¯s just as easy to understand:
- Communism seems [...]

Microsoft Surface Parody

Did you ever hear about the Microsoft Surface aka Milan? It¡¯s a Multi-touch table from Microsoft. The idea is to allows a user, or multiple users, to manipulate digital content with natural motions, hand gestures, or physical objects.  This spring it will be for sale. So anytime now.
The early adopters will be restaurants, hotels, retail [...]

Pull My Finger

We often give our Opinion about ads from the US. They make the most ads we can understand, there is no language barrier. However, PROMOpinion cannot ignore all mails, asking us to judge ads from Asia, South America and Russia too. I will try to write about those ads some more, first I have to [...]

Communist capitalism

Yesterday, I was watching a movie called ¡°Good bye Lenin¡± on television. It paints a nice picture of communist country East Germany (the former DDR) at the time the Berlin wall fell, including all those small details you never really think about.
In this movie, there are various scenes in which the main characters are watching [...]

Chocolate deodorant

Sorry everyone, Axe released a new add with a chocolate guy in it (Axe is called Lynx in Australia, New-Zealand, Ireland and the UK ). I don¡¯t know how much ads they created thus far, but too many! The creative guys working there are inadequate.
Look at the ad above and tell us what you [...]

Listen and weep

Imagine you have to create a commercial for Unox. The company probably demanded an idea that contributes to their pleasant, easy-going and middle-class imago. You and your colleagues start ¡®brainstorming¡¯, in other words you think about it when you take a shower, drive to another customer with the radio on or walk the dog. [...]

Farts sell

Allright, I¡¯ve seen this guy dozens of times all over the internet. He¡¯s extremely popular on youtube. Obviously Dunlop Australia has noticed as well; get a better camera, slap your brand over it and presto: The most annoying commercial in Aussie history. Easy money for its creators, Marilyn & Sons.
I have to admit the guy [...]

Try a hot chick

Well, what do we have here? She¡¯s looking fine, but her boxer short is unforgivable. And what on earth was she doing seconds before this photograph was taken?JBS tries to sell us ¡®men¡¯ underwear in an old-fashioned way.There is a saying in ad land, it goes like: ¡°if no campaign catches on, try a [...]

How to ruin a good idea

In case you haven¡¯t noticed, there¡¯s an election going on in the US. As I mentioned some time ago, this makes for some interesting tv-ads. But truth be told, most of these really lack quality.
Take this ad promoting Mike Huckabee, which is based on the very popular ChuckNorrisFacts.com website. If you don¡¯t know it [...]

McDonald¡¯s daughter

I can think of many concepts if I had to make an ad for McDonalds, but they did the obvious. Yeah yeah, I know, sex sells, but much more does¡¦ For crying out loud, what¡¯s the connection between fast-food and a sexy babe. Some creativity and renewal from a company with an advertising budget [...]

Advertising (with billboards) is not risk-free!

Advertising is not risk-free! However most companies seem to think it is. I wonder whether it¡¯s laziness, indifference of the marketing director or a lack of time to keep an eye on it.Picking an audience, figuring out the means of communication and being creative just won¡¯t do when you want to place a billboard.
A good [...]

Over the top

Tastes differ, so they say. I found out just how true that is while looking at one of our colleagues¡¯ top ten commercials for 2007. Both the number one and two were horrific in my opinion. Check this one out.
This commercial promotes both Nike and iPod. That last part strikes me as strange, since Apple [...]

What was that about?

Sometimes I can really be amazed how producers can screw up an ad and actually get away with it. Take this clip, financed by the ¡°American Dairy Association¡±. It does just about the minimum amount of work to get a message across and it¡¯s content is completely irrelevant.
It¡¯s typically the kind of ad people will [...]

Target Audience: Leather losers

This Harley Davidson commercial made me grin. I would like to compliment the creative genius who thought of replacing the reindeer¡¯s with Harley¡¯s and making Santa black. But why oh why didn¡¯t the marketing director of Harley Davidson stop it when it was just an idea.
It looks like the idea wasn¡¯t judged by the [...]

Joining the wrong hype

Looking for some cool free-running clips on YouTube I came across this Toyota advert from 2005. Free running, or Parkour in this case (they¡¯re pretty much the same to me), was really the hype of the moment at that time, and it seems Toyota decided to join in. I might be totally missing the [...]

Jack Link¡¯s

I found this commercial somewhere on the internet. The comments below it are very positive. I think that¡¯s very surprising. Two guys drive in a car, happen to see a Sasquatch!! and start teasing it¡¦What is the message. I know the product is called Beef Jerky, but do they only want bully¡¯s to buy [...]