Um teste e um Kawasaki da motocicleta

O Benny emite-me apenas sms. Não pode encontrar o momento de escrever hoje um borne porque está estudando para o teste tomorrow da motocicleta. Embora é um mestre de desculpas más, esta vez eu penso que eu o acredito. Na uma mão, por que não me disse antes? Deve ter sabido [...]

Aprendizagem disparar em AK-47 no summercamp

[avaliações]
Última semana, uma organização holandesa chamada WarChild liberou uma campanha notável que aponta trazer a atenção aos soldados da criança. Esta é a única finalidade das organizações e usam o dinheiro que coletam soldados anteriores da criança do reintegrate da tentativa para trás à sociedade “normal” em seus países e para os impedir dos soldados se tornando no primeiro lugar.
Os [...]

Co-stars de Roger Federer em seu próprio comercial

[avaliações]
Em toda minha vida, eu nunca encontrei-me com um ventilador de Roger Federer. Talvez um ventilador da maneira de Roger Federer de jogar o tênis, mas nunca um ventilador de Roger Federer como um homem. É justo…. daft, eu suponho.
Mas como olhou como  o homem estava indo ajustar um registro novo ganhando Wimbledon seis vezes em [...]

O La Roja faz exame d ao nível seguinte

[avaliações] durante os 1990s, Nike enfrentou o criticism para o uso do trabalho de criança em Cambodia e em Paquistão. Embora Nike faça exame da ação ao freio ou reduza pelo menos a prática do trabalho de criança, continuam a contrair sua produção às companhias que se operam nas áreas onde o regulamento inadequado e a monitoração fazem duro assegurar esse trabalho de criança [...]

Anunciar da geração seguinte

Update! This is the video.
Most people today don’t have a very long attention span. If you’re like me, you won’t think twice about zapping forward to the next tv station if you don’t see anything good for two seconds.
Most advertisers are aware of this and are reaching for bigger and better adverts, spending millions [...]

Monkey psychology

It’s not often that I see a web based advertisement that’s actually web based. What I mean by that, is that most advertorial sites are still thought up in a very traditional way: Some text, a bunch of pictures and - if we’re lucky - very Web 2.0-ish kinds of things like a flash movie [...]

Amazing: One man wins a Villa, 33 cars and 20 trips to Tenerife!

[ratings]Yvon Bouvy won more than a $2 million in competitions run by magazines, radio stations and supermarkets. The Police officer, of Arlon in southern Belgium, spent every second of his free time in a local library to look up the answers to quiz questions or filling in entry forms.
Thus far he won one fully-furnished house, [...]

Jessica Alba blinked at me!

[ratings]Does the name Cash Warren ring a bell? He’s one of the luckiest man on earth. Why? Because he is the fiancé of Jessica Alba and can use her for the promotion of his website. I envy him!
Jessica Marie Alba is famous for her role in The Secret World of Alex Mack, Dark Angel, Sin [...]

Thunderbirds are go, fool!

[ratings]
As the generations that grew up in the 80’s and 90’s is turning into a nice and proffitable target audience, marketeers seem to be turning more and more to the stuff my generation grew up with. Robert pointed you to a nice example; Mr. T aka BA Baracus is making appearances in Snickers [...]

Big Bother is watching you, the next step…

In order to promote the 2008 edition of reality show Big Brother in Australia, advertising agency Marketforce came up with an innovative and unique Bluetooth SMS campaign. The campaign embodied the famous quote from George Orwell’s book 1984 “Big Brother is watching you” which is the essence of the show.
Networtk TEN, the host of the [...]

Top 5 animated adverts

The last decades or so, the movie industry has turned more and more to the use of CGI (computer generated images) and animation. CGI has become a genre in itself, creating stunning views of worlds never seen before. Ideal for commercials of course. I present to you my personal top 5 of animated adverts. [...]

Rise of a football hero

[ratings]
For this year’s Champion’s League semi-finals, Nike obviously wanted to make a loud marketing statement.
They hired Guy Ritchie to do a two minute advert. Ritchie is famous for directing movies like Lock Stock and Two Smoking Barrels, the Italian job and The Sting. His clip follows the rise of a world class footballer from a [...]

Guerilla Marketing Tactics: 17 Ingenious Examples

The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
What It Is
Guerilla marketing is really a way of thinking and acting in the context of your business. It [...]

Poop Worth Big Bucks At Auction

[ratings]
Bonhams Fine Art Auctioneers & Valuers in New York recently put a 130 million years old prehistoric dinosaur dung under the hammer. The dung was identified by the auction house as Jurassic era coprolite, a rather euphemistic term for “shit”. It looks like a normal rock on the outside and a colorful mineral inside, [...]

Top three business cards

Having people remember your name can be such a bother. That’s the reason mankind invented business cards, which in its turn brings up a new problem: Where do you put all of those cards, and how can you quickly find the right one?
Luckily, some people have found a really good way to make their card [...]

Barack Obama plays ball

[ratings]
Behold! The latest and greatest weapon in Barack Obama’s struggle to become the next U.S. president. When visiting Maple Crest Middle School in Indiana, he had himself filmed playing basketball.
How so? To encourage people to register so they can vote, Obama’s campaign team organized a registration contest. The winners got to play a game of [...]

An Ape Was An Ape…

[ratings]Gorillas, the largest of the living primates, are ground-dwelling herbivores that inhabit the forests of Africa (Rwanda, Uganda and Congo). The DNA of gorillas is 97%–98% identical to that of you and me and they are the next closest living relatives to humans after the chimpanzee and co-writer Benny.
The gorilla is subject to intense poaching. [...]

12 funny but dangerous lies about North Korean leader Kim Jong-Il

[ratings]
According to officials from North Korea:
1. When Kim Jong-Il was born, a monster came out of the sea at Pyongyang and started to sing the national anthem.
2. When Kim Jong-Il was born, a double rainbow arose over the Baekdu Mountain , the highest mountain in North Korea
3. When Kim Jong-Il was born, a new star [...]

Hugo Chavez’s choice: Boobs or the Simpsons?

[ratings]The Simpsons has been dropped from morning TV in Venezuela after being deemed unsuitable for children” is one of today’s headlines from BBC news. It amazed me that paranoid lunatic Hugo Chavez didn’t drop it earlier.
This news reminded me to a Nestlé campaign with Bart Simpson. Bart is the most prevalent Simpsons character for the [...]

The proof: Reality is an illusion!

[ratings]Co-blogger Benny is currently working so hard on a project that he sometimes has too less time to eat or sleep, even to write a post. But that’s one of the many reasons we have this blog together. So we can guarantee a 100% original post every day.
I’m actually glad he did not post today. [...]

April fool’s day

[ratings]
Yes, it’s that day of the year again. Some of your colleagues or friends may have (tried to) fool you today already: “Your shoelace’s untied”, a fart cushion. Most April fool’s day jokes are very lame.
Some people go through some trouble for a good joke though. As did Lance’s colleagues, who had this giant billboard [...]

Blasphemy or artistic freedom part 2

An Icelandic telecommunications company has raised a few eyebrows. They made an advertisement using the biblical story of the Last Supper. Jesus calls Judas with the Síminn 3G Mobile phone, which supports video calling. This results in a hilarious ending of the commercial. I might have said it before, and probably will say it again, [...]

Belgian originality

I’ll be honest here: I don’t have much time to post today, so no elaborate analysis here. There wouldn’t be much to talk about anyway: This ad’s from Belgium, there’s a good chance you’ve already seen it somewhere and it’s very, very good.

a2a_linkname=”Belgian originality”;a2a_linkurl=”http://www.promopinion.com/2008/03/19/belgian-originality/”;
[...]

Web 3.0

Web 2.0. Nice term, but there’s hardly anybody who’s got a solid definition for it. Most people agree that Web 2.0 stands for sharing content with the whole world: Post your home video’s on Youtube, give your opinion about today’s news on CNN.com. But most of all: Blog! Blog your opinions, blog what you’re up [...]

Target audience squared

We all know that sex sells. Hell, we’ve talked about it on this blog almost every week. Of course, not everybody’s willing to recognize this: Some people would even like to think it doesn’t even exist. An opinion usually formed by a deeply religious sense of values or - well - just general prudency.
Don’t take [...]

Mr. T, still going strong

The actor Mr. T aka B. A. (Bad Attitude) Baracus is famous for his striking Mohawk hairstyle, for wearing large amounts of gold jewelry around his neck and for his one-liners with “fool” in it. His real name is Laurence Tureaud, please forget that name, Laurence spoils his image of tough guy.
His acting does [...]

Take 5

If you’ve checked out the list of ads tagged bad on PROMOpinion, you might notice we often seem to ask ourselves the question: How do people come up with ads this uninspired, irrelevant or simply horrible?
Seems we’re not the only ones that wonder at this. Take five minutes to check out this clip. If you’re [...]

Microsoft Surface Parody

Did you ever hear about the Microsoft Surface aka Milan? It’s a Multi-touch table from Microsoft. The idea is to allows a user, or multiple users, to manipulate digital content with natural motions, hand gestures, or physical objects.  This spring it will be for sale. So anytime now.
The early adopters will be restaurants, hotels, retail [...]

Traffic light fight club

Looking for a nice classic ad to present to you, I suddenly remembered this Snickers ad I saw about a year ago. Well I didn’t actually remember it was a Snickers ad, which makes it a bad ad, in a way: I don’t know what the heck any of it has to do with candy [...]

Think different, Switch or Get a Mac!

The slogan “Think Different” was created for Apple Computer in 1997 by advertising agency TBWA\Chiat\Day. “Think Different” may have been a play on the IBM ‘Think’ slogan.
It was used in many commercials and print advertisements anyone can still remember, with the black and white commercial and prints of significant historical people of the past like: [...]

Renault Clio’s anti-Americanism

We all know about the French Anti-Americanism. Whether it’s legitimate or not, I won’t give my opinion about it and what both countries do with those feelings doesn’t concern me. Until today! I stumbled across a hilarious ad, made by the French Advertising Agency : WAM/Publicis.
The French always had their own style and sense of [...]

Ann Summers Valentine’s Day

Only singles might not know that it’s Valentine’s Day. If you are not single and forgot it… you are doomed! Valentine’s Day has become a decadent buying and giving feast. Commerce kidnapped the original idea.
Ann Summers, a sex toys company, made an ad for Valentine’s Day. The ad is wonderful but there’s something weird [...]

Safe Happens

Most (car)advertisements adhered to the same concept. Controlled crashes with dummies. The VW Jetta had the best front and side impact ratings and decided that this quality would be the unique selling point. “Safe happens” demonstrated that the brand understands how safety features we take for granted can be just as stunning as the danger [...]

The Faster the Speed, the Bigger the Mess

“The Faster the Speed, the Bigger the Mess” is an ad from Ireland’s Road Safety Authority and Northern Ireland’s Department of Environment. About 30 percent of Ireland’s road fatalities are due to excessive speed, a good time for action.
The commercial is very shocking, but that’s probably the best way to get some attention between [...]

What makes a good Super Bowl commercial?

Yesterday, I was telling you how the extraordinarily expensive airtime during the Superbowl makes for extremely expensive and high quality commercials. For this reason, this time of year has become Christmas time in advertising land. Luckily, some of its inhabitants have a sense of relativity, and -most importantly- humor.
This ad became an instant classic when [...]