PROMOpinion does not share the opinion of the next post, but we encourage anyone to speak out, therefore this interestingly different look on modern media and propaganda by Shane Lamotte.
Why have people unconsciously mutated into robots, living life as if they’re already dead? Why has the general public become slaves to their mind, blaming others [...]
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Filed under: Controversial, External, Informative, Propaganda
Direct-to-consumer advertising (DTCA) has grown into a $4 billion industry in the United States within a decade. Since 1997, it has reached an annual growth rate of 20 percent and, though marred with controversies, is still very much thriving.
DTCA refers to the promotion of prescription drugs via mainstream media. Though prescription drugs by definition can [...]
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Filed under: External, Informative
The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
What It Is
Guerilla marketing is really a way of thinking and acting in the context of your business. It [...]
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Filed under: Brilliant, External, Funny, Informative, Weird
(7 votes, average: 4.71 out of 5)
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Marketing is a subject that’s very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. There are, however, some key things to understand that can help [...]
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Filed under: External, Funny, Informative, Uncategorized
Author: Alex A. Kecskes
We’ve all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren’t [...]
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Filed under: Commercial, External, Informative
(4 votes, average: 4.25 out of 5)
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Today it’s queen’s day. It’s one of the biggest feasts in the Netherlands. Therefore I’m not spending time on writing a long article. Every minute I’m writing is one beer less!
I found a decent explanation about what queen’s day is though, you can read it in the [...]
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Filed under: External, Informative, Propaganda
(4 votes, average: 3 out of 5)
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Beijing’s loss of the 2000 Olympics Games to Sydney, Australia was attributed mainly to it’s poor human rights record. After sitting out the bidding for the 2004 Olympic events, China made a promise of improving it’s human rights record as the centerpiece of it’s successful bid for [...]
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Filed under: Asian, Controversial, External, Propaganda, Sport
(7 votes, average: 3.86 out of 5)
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Subliminal advertising is considered to be the most powerful representation of ideas that appeals to the emotional and unconscious mind. It is a response to a stimulus unknowingly. Normal level of thinking is not enough to perceive such advertisements as they are designed by experts, who have [...]
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Filed under: Controversial, External, Funny, Weird
Author: Alan Quan
Back in the 1980’s in the health industry, the belief was that eating a high carbohydrates, low protein, and low fat diet was the healthiest way to go. Most carbohydrates were considered good. And ALL fats are bad.
Unfortunately when the carbohydrate rage was going on, we see an increase in obese people and [...]
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Filed under: External, Informative
by: Jerleung
You are about to discover the top ten search engine marketing (optimization) myths. Prepare yourself, as a lot of misconceptions around search engine optimization will be cleared.
1- Building a website means that people will find it. Search engines are just like phone book directories (but with a twist). For a mere $150 anyone [...]
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Filed under: External
You want to know how to create ads that work? The secret is actually in the time that your target audience looks at your color printing ads. Two seconds. That’s right, you heard me. It takes only two seconds to grab your target clients’ attention.
After that initial appeal, you might as well kiss success goodbye [...]
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Filed under: External, Uncategorized
By: Sam D’Costa
A logo is the ever-present face of your company. Words, type, colors and shapes –these attributes help a logo to communicate a message to potential customers about what your company does and how your company is different from the competition.
Many logos fail to communicate, which eventually creates barriers to successful marketing and advertising. [...]
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Filed under: External, Informative, Picture
By Robert Benson
Stop The Insanity-Hire Someone To Write A Jingle!
Many years ago, in a far away place and time, companies wishing to promote their wares on television would hire songwriters to develop advertising jingles to promote whatever they were selling. But recently, in my mind, some companies have crossed the proverbial line, so to speak, [...]
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Filed under: External
Nowadays, with globalization and all, getting your business to cross can mean a better future for your company.
Let us face it, with globalization, everything is possible. Marketing your business and focusing your efforts beyond your country or tradition is now very much plausible. In fact, conducting business abroad is easily done thanks to digital technology.
It [...]
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Filed under: External, Making of
Wondering who the winner of the upcoming Super Bowl will be? Don’t bother, you put your eyes on it every day. TV networks are the silent winners of the Super Bowl (and other sports events), contrary to what people think.
Usually people point at online sportsbooks and sports betting fans accusing them to be the ones [...]
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Filed under: External, Sport
The implementation of these three elements will vary depending on your audience and type of video, but the overall principles should remain the same.
CAPTURE Attention: Depending on the delivery method of the video, you
only have as high as one minute to as low as three seconds to get the
attention of the viewer. Without capturing their [...]
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Filed under: External, Informative
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