I’m confused. Can anyone tell me what Pringles are?
They were originally known as “Pringle’s Newfangled Potato Chips“, but the name was changed in 1968 for introduction to the national market. This week a court ruling stated that the snack is not a potato crisp. P&G insist they aren’t potato chips, and I know they aren’t [...]
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Filed under: Celebrities, Informative, Weird
The European Football championships are nearing their end, and although all but one Dutchman are out, I have to say the grand finale still excites me. As I’m writing this, I’m watching Spain take on the Russians in the second semi-final.
Before the match started, I listened to both countries’ national anthem. National anthems are like [...]
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Filed under: Informative, Propaganda, Sport, Uncategorized
It seems US fastfood chain Taco Bell has found a cheap a way of creating publicity. Earlier this week the company’s president, Greg Creed, sent famous rapper 50 cent a letter challenging him to change his name to 79, 89 or 99 cent. Also, he was invited to rap his way through the Drive In, [...]
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Filed under: Informative, Viral, Weird
(9 votes, average: 3.89 out of 5)
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Everyone who has taken the time to look at the sky knows how dull it is. In fact, it is so boring that people are trying to convince themselves that some clouds are shaped like animals, just to make the experience slightly more interesting. Thank god, this [...]
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Filed under: Funny, Informative, Weird
After almost a week of absence, we are back. The host messed up big time; many websites hosted by Xynta were offline for almost a week. We are currently considering our future there…
We apologize to our readers! Thank you all for your sympathy; we feel motivated by all emails asking us to continue and [...]
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Filed under: Bad, Informative
(4 votes, average: 4.5 out of 5)
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Here’s a challenge for you: For the next week document what you do online and how much time you spend doing it. The outcome may surprise you. The fact is that many online marketers fritter away more time online than they spend working on their businesses.
It’s tempting. [...]
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Filed under: Informative
(6 votes, average: 4.83 out of 5)
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An English father is giving Nintendo a hard time because its Wii Fit game branded his daughter a “fatty.” Tabea Scott-King, a healthy 11 years old girl from Spalding (GB) told her parents she was going on a diet. When her parents asked why, Tabea said, “Because [...]
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Filed under: Bad, Commercial, Controversial, Informative, Viral
PROMOpinion does not share the opinion of the next post, but we encourage anyone to speak out, therefore this interestingly different look on modern media and propaganda by Shane Lamotte.
Why have people unconsciously mutated into robots, living life as if they’re already dead? Why has the general public become slaves to their mind, blaming others [...]
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Filed under: Controversial, External, Informative, Propaganda
The AIDS epidemic has been overestimated, it has been slowing for nearly a decade now. AIDS remains a devastating public health crisis in the most heavily affected areas of sub-Saharan Africa though.
The latest estimates put the number of annual new HIV infections at 2.5 million, a cut of more than 40 percent from last year’s [...]
4 Comments »
Filed under: Africa, Bad, Drugs, Informative
Direct-to-consumer advertising (DTCA) has grown into a $4 billion industry in the United States within a decade. Since 1997, it has reached an annual growth rate of 20 percent and, though marred with controversies, is still very much thriving.
DTCA refers to the promotion of prescription drugs via mainstream media. Though prescription drugs by definition can [...]
2 Comments »
Filed under: External, Informative
(7 votes, average: 3.43 out of 5)
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According to a survey published yesterday, McDonald’s is Britain’s most hated brand. They topped a list of almost 300 well-known names, from cars to shops to charities.
Of course most brands prefer to be loved, but being hated doesn’t have to be bad. Regardless of whether a [...]
3 Comments »
Filed under: Informative, Propaganda
The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
What It Is
Guerilla marketing is really a way of thinking and acting in the context of your business. It [...]
2 Comments »
Filed under: Brilliant, External, Funny, Informative, Weird
Earlier this week I came across an interesting little article in New Scientist about the invention of product branding. I would expect all those smart scientists to have come up with the origins of an important concept like this a long time ago, but it turns out ideas about this are turning up just [...]
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Filed under: Asian, Informative, Picture
(7 votes, average: 4.71 out of 5)
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Marketing is a subject that’s very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. There are, however, some key things to understand that can help [...]
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Filed under: External, Funny, Informative, Uncategorized
(2 votes, average: 4.5 out of 5)
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This week saw the release of the much anticipated computer game Grand Theft Auto IV. Grand Theft Auto is one of the most popular series of games around and is even known amongst many non-gamers. Mostly for its explicit content: Gamers get to drive around in a [...]
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Filed under: Computers, Informative
Author: Alex A. Kecskes
We’ve all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren’t [...]
2 Comments »
Filed under: Commercial, External, Informative
(4 votes, average: 4.25 out of 5)
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Today it’s queen’s day. It’s one of the biggest feasts in the Netherlands. Therefore I’m not spending time on writing a long article. Every minute I’m writing is one beer less!
I found a decent explanation about what queen’s day is though, you can read it in the [...]
3 Comments »
Filed under: External, Informative, Propaganda
(6 votes, average: 4.33 out of 5)
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Gorillas, the largest of the living primates, are ground-dwelling herbivores that inhabit the forests of Africa (Rwanda, Uganda and Congo). The DNA of gorillas is 97%–98% identical to that of you and me and they are the next closest living relatives to humans after the chimpanzee and [...]
2 Comments »
Filed under: Africa, Brilliant, Informative, Propaganda
Author: Alan Quan
Back in the 1980’s in the health industry, the belief was that eating a high carbohydrates, low protein, and low fat diet was the healthiest way to go. Most carbohydrates were considered good. And ALL fats are bad.
Unfortunately when the carbohydrate rage was going on, we see an increase in obese people and [...]
3 Comments »
Filed under: External, Informative
(4 votes, average: 4.5 out of 5)
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Sometimes, all the time and money you spend on advertising can’t stop it from utterly missing its purpose. Unfortunate placement can completely ruin the effect, often due to reasons outside of the advertisers scope of control. The clip above is an ultimate example of this.
But [...]
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Filed under: Funny, Informative, Weird
(3 votes, average: 4 out of 5)
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Today there are elections in Zimbabwe (formerly known as Southern Rhodesia). The Zimbabwe’s election commission just announced the first results of the presidential election. It seems like it’s going to be a neck-and-neck race between Mugabe and Tsvangirai.
Of course the final result of the elections are a [...]
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Filed under: Africa, Controversial, Informative
By: Sam D’Costa
A logo is the ever-present face of your company. Words, type, colors and shapes –these attributes help a logo to communicate a message to potential customers about what your company does and how your company is different from the competition.
Many logos fail to communicate, which eventually creates barriers to successful marketing and advertising. [...]
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Filed under: External, Informative, Picture
(6 votes, average: 3.67 out of 5)
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Note: The original host of the movie decided to get it offline, click the video to see why. You can still see the movie here.
Over the last few months, not a day went by in my country (the Netherlands) in which it hasn’t been a point [...]
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Filed under: Controversial, Informative, Propaganda, Uncategorized, Weird
In 2006 Marithé & François Girbaud’s ad was banned from France & Italy. The Catholic Church won a court injunction to ban an advertisement based on Leonardo da Vinci’s fresco “Christ’s Last Supper.” The French court stated: “a gratuitous and aggressive act of intrusion on people’s innermost beliefs. Rather than being merely satirical, the [...]
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Filed under: Classic, Informative, Parody, Picture, Weird
If you’ve checked out the list of ads tagged bad on PROMOpinion, you might notice we often seem to ask ourselves the question: How do people come up with ads this uninspired, irrelevant or simply horrible?
Seems we’re not the only ones that wonder at this. Take five minutes to check out this clip. If you’re [...]
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Filed under: Brilliant, Funny, Informative
About 25 years ago, a battle went on in the tech industry. The first VCR’s were becoming cheap enough for the general public to be affordable. Every brand promoted it’s own standard and after a long battle between Philips’ Betamax and Sony’s VHS formats, VHS came out as the victor. Supposedly because Sony allowed porn [...]
3 Comments »
Filed under: Computers, Informative, Uncategorized
And now for something completely different! I’m not much of a tattoo enthusiast, I guess they look good on some people but for myself I wouldn’t even think of getting one. If I did, I would think long and hard about what to get; you’re stuck with it for the rest of your life, [...]
2 Comments »
Filed under: Asian, Commercial, Funny, Informative, Picture, Weird
Climate change has become big business over the last couple of years and -whether you agree with him or not- Al Gore has been a key factor in this. I came across a New York Times article the other day displaying just how cunning he is.
Promoting the notion of global warning is crucial, or so [...]
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Filed under: Commercial, Informative
Yesterday, I was watching a movie called “Good bye Lenin” on television. It paints a nice picture of communist country East Germany (the former DDR) at the time the Berlin wall fell, including all those small details you never really think about.
In this movie, there are various scenes in which the main characters are watching [...]
1 Comment »
Filed under: Bad, Golden oldie, Informative, Propaganda
ADvergaming is the use of video games to advertise a product or brand. The term ‘ADvergames’ is about 8 years old and was made up by Anthony Giallourakis who secured the domain names ‘ADvergames.com’ and ‘ADverplay.com.’ All respect for mister Giallourakis, but I prefer the term ‘viral games’, since it’s all about the numbers [...]
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Filed under: Informative
This ad topped the list of best ads during the Super bowl final between the Indianapolis Colts and the Chicago Bears last year. Many commercials - if not all -, are specifically made to be broadcast during the Super bowl. This attracts the attention between nearly 60 other commercials that aired during the Super [...]
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Filed under: Beer, Funny, Informative
Do you also sincerely hate people that always say “I told you so”. If so, please forgive me for what I am going to do. Recently I talked about the future of In Game Ads and predicted that games would be completely free.
The CEOs of EA bookmarked PRomOpinion long ago and visit us every day. [...]
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Filed under: Battle, Informative, Making of
The world changes right? Wrong! Check the picture above to see the first advertisement in history. It’s part of a ruin in Turkey, formerly known as Ephesus. Ephesus was the capital of Asia when Rome controlled it.
The advertisement is 2.000 years old and it’s on the side of a road that leads to the Temple [...]
1 Comment »
Filed under: Golden oldie, Informative, Making of, Picture, Weird
The implementation of these three elements will vary depending on your audience and type of video, but the overall principles should remain the same.
CAPTURE Attention: Depending on the delivery method of the video, you
only have as high as one minute to as low as three seconds to get the
attention of the viewer. Without capturing their [...]
1 Comment »
Filed under: External, Informative
In game ads (IGA) are fairly new in the promotional landscape. The first was in 1978 in the text based game Adventureland by Scott Adams. He inserted an advertisement for his forthcoming game. But in 1992 the game Zool was the first with ads from a company. Chupa Chups, the lollipop company, displayed [...]
1 Comment »
Filed under: Commercial, Informative
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