Fijado el 9 de julio de 2008 por Roberto
Soy confuso. ¿Puede cualquier persona decirme cuáles es Pringles?
Eran conocidos originalmente como “virutas de patata de Newfangled de Pringle “, pero el nombre fue cambiado en 1968 para la introducción al mercado nacional. Esta semana una decisión de la corte indicada que el bocado no es una patata a la inglesa de patata. P&G insisten no son virutas de patata, y sé que no son [...]
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Archivado debajo: Celebridades, Informativo, Extraño
Fijado el 26 de junio de 2008 por Benny
Los campeonatos europeos del balompié están acercando a su extremo, y aunque todo sino un remiendo está hacia fuera, tengo que decir que el finale magnífico todavía me excita. Pues estoy escribiendo esto, estoy mirando España tomar en los rusos en el segundo semi-final.
Antes de que el fósforo comenzado, yo escuchara himno nacional de ambos países'. Los himnos nacional son como [...]
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Archivado debajo: Informativo, Propaganda, Deporte, Uncategorized
Fijado el 21 de junio de 2008 por Benny
Se parece que Taco Bell de la cadena del fastfood de los E.E.U.U. han encontrado un barato una manera de crear publicidad. A principios de esta semana el presidente de la compañía, el credo de Greg, enviados centavo famoso del rapper 50 una letra desafiadora él para cambiar su nombre al centavo 79, 89 o 99. También, a le invitaron que criticara mordazmente su manera a través de la impulsión adentro, [...]
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Archivado debajo: Informativo, Viral, Extraño
Fijado el 10 de junio de 2008 por Hans
[grados]
Cada uno que ha tomado la época de mirar el cielo sabe embotado es. De hecho, está agujereando tan que la gente está intentando convencerse de que algunas nubes estén formadas como animales, que apenas hagan la experiencia levemente más interesante. Agradezca a dios, este problema va a ser solucionado por los [...]
1 comentario”
Archivado debajo: Divertido, Informativo, Extraño
Fijado el 9 de junio de 2008 por Roberto
Después casi de una semana de la ausencia, estamos detrás. El anfitrión ensuciado encima de tiempo grande;
muchos Web site recibidos por Xynta casi eran fuera de línea por una semana. We are currently considering our future there…
We apologize to our readers! Thank you all for your sympathy; we feel motivated by all emails asking us to continue and [...]
No Comments »
Filed under: Bad, Informative
Posted on May 31st, 2008 by Robert
[ratings]Here’s a challenge for you: For the next week document what you do online and how much time you spend doing it. The outcome may surprise you. The fact is that many online marketers fritter away more time online than they spend working on their businesses.
It’s tempting. It’s time consuming. It’s like tossing money to [...]
2 Comments »
Filed under: Informative
Posted on May 27th, 2008 by Robert
[ratings]An English father is giving Nintendo a hard time because its Wii Fit game branded his daughter a “fatty.” Tabea Scott-King, a healthy 11 years old girl from Spalding (GB) told her parents she was going on a diet. When her parents asked why, Tabea said, “Because the game told me so.” The National Institute [...]
3 Comments »
Filed under: Bad, Commercial, Controversial, Informative, Viral
Posted on May 24th, 2008 by Robert
PROMOpinion does not share the opinion of the next post, but we encourage anyone to speak out, therefore this interestingly different look on modern media and propaganda by Shane Lamotte.
Why have people unconsciously mutated into robots, living life as if they’re already dead? Why has the general public become slaves to their mind, blaming others [...]
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Filed under: Controversial, External, Informative, Propaganda
Posted on May 21st, 2008 by Robert
The AIDS epidemic has been overestimated, it has been slowing for nearly a decade now. AIDS remains a devastating public health crisis in the most heavily affected areas of sub-Saharan Africa though.
The latest estimates put the number of annual new HIV infections at 2.5 million, a cut of more than 40 percent from last year’s [...]
4 Comments »
Filed under: Africa, Bad, Drugs, Informative
Posted on May 17th, 2008 by Benny
Direct-to-consumer advertising (DTCA) has grown into a $4 billion industry in the United States within a decade. Since 1997, it has reached an annual growth rate of 20 percent and, though marred with controversies, is still very much thriving.
DTCA refers to the promotion of prescription drugs via mainstream media. Though prescription drugs by definition can [...]
2 Comments »
Filed under: External, Informative
Posted on May 14th, 2008 by Robert
[ratings]According to a survey published yesterday, McDonald’s is Britain’s most hated brand. They topped a list of almost 300 well-known names, from cars to shops to charities.
Of course most brands prefer to be loved, but being hated doesn’t have to be bad. Regardless of whether a brand is loved or hated, it has at [...]
3 Comments »
Filed under: Informative, Propaganda
Posted on May 10th, 2008 by Robert
The term guerilla marketing was coined by Jay Conrad Levinson and is described in his many books with this term in the title. Here is a brief overview of guerilla marketing tactics and how to get started.
What It Is
Guerilla marketing is really a way of thinking and acting in the context of your business. It [...]
2 Comments »
Filed under: Brilliant, External, Funny, Informative, Weird
Posted on May 9th, 2008 by Benny
Earlier this week I came across an interesting little article in New Scientist about the invention of product branding. I would expect all those smart scientists to have come up with the origins of an important concept like this a long time ago, but it turns out ideas about this are turning up just [...]
1 Comment »
Filed under: Asian, Informative, Picture
Posted on May 5th, 2008 by Robert
[ratings]Marketing is a subject that’s very often misunderstood by many of us who are not directly involved in it. There are many misconceptions around what marketing teams do, especially in relation to the art of selling. There are, however, some key things to understand that can help clear up this confusion considerably and will help [...]
3 Comments »
Filed under: External, Funny, Informative, Uncategorized
Posted on May 4th, 2008 by Benny
[ratings]
This week saw the release of the much anticipated computer game Grand Theft Auto IV. Grand Theft Auto is one of the most popular series of games around and is even known amongst many non-gamers. Mostly for its explicit content: Gamers get to drive around in a city in which they can shoot pretty much [...]
No Comments »
Filed under: Computers, Informative
Posted on May 3rd, 2008 by Robert
Author: Alex A. Kecskes
We’ve all encountered humor in advertising. TV ads showing smart dogs fetching their owners a beer. Radio spots with aliens purifying our drinking water. Print ads with famous people wearing milk mustaches. Many use dry wit. Others are just plain silly. A few are in bad taste. And some, heaven forbid, aren’t [...]
2 Comments »
Filed under: Commercial, External, Informative
Posted on April 30th, 2008 by Robert
[ratings]Today it’s queen’s day. It’s one of the biggest feasts in the Netherlands. Therefore I’m not spending time on writing a long article. Every minute I’m writing is one beer less!
I found a decent explanation about what queen’s day is though, you can read it in the article below. It’s the ultimate propaganda day for [...]
3 Comments »
Filed under: External, Informative, Propaganda
Posted on April 21st, 2008 by Robert
[ratings]Gorillas, the largest of the living primates, are ground-dwelling herbivores that inhabit the forests of Africa (Rwanda, Uganda and Congo). The DNA of gorillas is 97%–98% identical to that of you and me and they are the next closest living relatives to humans after the chimpanzee and co-writer Benny.
The gorilla is subject to intense poaching. [...]
2 Comments »
Filed under: Africa, Brilliant, Informative, Propaganda
Posted on April 19th, 2008 by Robert
Author: Alan Quan
Back in the 1980’s in the health industry, the belief was that eating a high carbohydrates, low protein, and low fat diet was the healthiest way to go. Most carbohydrates were considered good. And ALL fats are bad.
Unfortunately when the carbohydrate rage was going on, we see an increase in obese people and [...]
3 Comments »
Filed under: External, Informative
Posted on April 4th, 2008 by Benny
[ratings]
Sometimes, all the time and money you spend on advertising can’t stop it from utterly missing its purpose. Unfortunate placement can completely ruin the effect, often due to reasons outside of the advertisers scope of control. The clip above is an ultimate example of this.
But TV isn’t the only place with misplaced ads, [...]
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Filed under: Funny, Informative, Weird
Posted on March 31st, 2008 by Robert
[ratings]
Today there are elections in Zimbabwe (formerly known as Southern Rhodesia). The Zimbabwe’s election commission just announced the first results of the presidential election. It seems like it’s going to be a neck-and-neck race between Mugabe and Tsvangirai.
Of course the final result of the elections are a big deal, but there is something even more [...]
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Filed under: Africa, Controversial, Informative
Posted on March 29th, 2008 by Robert
By: Sam D’Costa
A logo is the ever-present face of your company. Words, type, colors and shapes –these attributes help a logo to communicate a message to potential customers about what your company does and how your company is different from the competition.
Many logos fail to communicate, which eventually creates barriers to successful marketing and advertising. [...]
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Filed under: External, Informative, Picture
Posted on March 27th, 2008 by Benny
[ratings]
Note: The original host of the movie decided to get it offline, click the video to see why. You can still see the movie here.
Over the last few months, not a day went by in my country (the Netherlands) in which it hasn’t been a point of discussion in the media: Geert Wilders’ announced [...]
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Filed under: Controversial, Informative, Propaganda, Uncategorized, Weird
Posted on March 20th, 2008 by Robert
In 2006 Marithé & François Girbaud’s ad was banned from France & Italy. The Catholic Church won a court injunction to ban an advertisement based on Leonardo da Vinci’s fresco “Christ’s Last Supper.” The French court stated: “a gratuitous and aggressive act of intrusion on people’s innermost beliefs. Rather than being merely satirical, the [...]
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Filed under: Classic, Informative, Parody, Picture, Weird
Posted on March 10th, 2008 by Benny
If you’ve checked out the list of ads tagged bad on PROMOpinion, you might notice we often seem to ask ourselves the question: How do people come up with ads this uninspired, irrelevant or simply horrible?
Seems we’re not the only ones that wonder at this. Take five minutes to check out this clip. If you’re [...]
No Comments »
Filed under: Brilliant, Funny, Informative
Posted on March 5th, 2008 by Benny
About 25 years ago, a battle went on in the tech industry. The first VCR’s were becoming cheap enough for the general public to be affordable. Every brand promoted it’s own standard and after a long battle between Philips’ Betamax and Sony’s VHS formats, VHS came out as the victor. Supposedly because Sony allowed porn [...]
3 Comments »
Filed under: Computers, Informative, Uncategorized
Posted on March 3rd, 2008 by Benny
And now for something completely different! I’m not much of a tattoo enthusiast, I guess they look good on some people but for myself I wouldn’t even think of getting one. If I did, I would think long and hard about what to get; you’re stuck with it for the rest of your life, [...]
2 Comments »
Filed under: Asian, Commercial, Funny, Informative, Picture, Weird
Posted on February 25th, 2008 by Benny
Climate change has become big business over the last couple of years and -whether you agree with him or not- Al Gore has been a key factor in this. I came across a New York Times article the other day displaying just how cunning he is.
Promoting the notion of global warning is crucial, or so [...]
No Comments »
Filed under: Commercial, Informative
Posted on February 9th, 2008 by Benny
Yesterday, I was watching a movie called “Good bye Lenin” on television. It paints a nice picture of communist country East Germany (the former DDR) at the time the Berlin wall fell, including all those small details you never really think about.
In this movie, there are various scenes in which the main characters are watching [...]
1 Comment »
Filed under: Bad, Golden oldie, Informative, Propaganda
Posted on February 7th, 2008 by Robert
ADvergaming is the use of video games to advertise a product or brand. The term ‘ADvergames’ is about 8 years old and was made up by Anthony Giallourakis who secured the domain names ‘ADvergames.com’ and ‘ADverplay.com.’ All respect for mister Giallourakis, but I prefer the term ‘viral games’, since it’s all about the numbers [...]
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Filed under: Informative
Posted on February 1st, 2008 by Robert
This ad topped the list of best ads during the Super bowl final between the Indianapolis Colts and the Chicago Bears last year. Many commercials - if not all -, are specifically made to be broadcast during the Super bowl. This attracts the attention between nearly 60 other commercials that aired during the Super [...]
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Filed under: Beer, Funny, Informative
Posted on January 25th, 2008 by Robert
Do you also sincerely hate people that always say “I told you so”. If so, please forgive me for what I am going to do. Recently I talked about the future of In Game Ads and predicted that games would be completely free.
The CEOs of EA bookmarked PRomOpinion long ago and visit us every day. [...]
No Comments »
Filed under: Battle, Informative, Making of
Posted on January 22nd, 2008 by Robert
The world changes right? Wrong! Check the picture above to see the first advertisement in history. It’s part of a ruin in Turkey, formerly known as Ephesus. Ephesus was the capital of Asia when Rome controlled it.
The advertisement is 2.000 years old and it’s on the side of a road that leads to the Temple [...]
1 Comment »
Filed under: Golden oldie, Informative, Making of, Picture, Weird
Posted on January 16th, 2008 by Robert
The implementation of these three elements will vary depending on your audience and type of video, but the overall principles should remain the same.
CAPTURE Attention: Depending on the delivery method of the video, you
only have as high as one minute to as low as three seconds to get the
attention of the viewer. Without capturing their [...]
1 Comment »
Filed under: External, Informative
Posted on January 14th, 2008 by Robert
In game ads (IGA) are fairly new in the promotional landscape. The first was in 1978 in the text based game Adventureland by Scott Adams. He inserted an advertisement for his forthcoming game. But in 1992 the game Zool was the first with ads from a company. Chupa Chups, the lollipop company, displayed [...]
1 Comment »
Filed under: Commercial, Informative
