NEW YORK (AdAge.com) — General Motors Corp.'s retired media czar Michael Browner has surfaced again, on the board of directors for media-buying and -planning software provider Balihoo.紐約（ adage.com ） -通用汽車公司奇摩離退休媒體沙皇邁克爾b rowner已經再度浮現，對董事媒體收購和計劃軟件提供商b alihoo。

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Newsweek新聞周刊 is floating the idea that the heyday for consumer generated content has come and gone.是浮動的設想，即全盛期，為消費者所產生的內容已經到了。

In short, the expert is back.總之，專家回來。 The revival comes amid mounting demand for a more reliable, bankable Web.復甦之際，越來越多的需求，更可靠，有利可圖的網站。 “People are beginning to recognize that the world is too dangerous a place for faulty information,” says Charlotte Beal, a consumer strategist for the Minneapolis-based research firm Iconoculture. "人們開始認識到，世界是很危險的地方，錯誤的信息，說： "夏洛特比爾，消費者戰略家，為總部設在明尼阿波利斯市場研究公司iconoculture 。 Beal adds that choice fatigue and fear of bad advice are creating a “perfect storm of demand for expert information.”比爾補充說，選擇疲勞和恐懼的不良意見正在創造一個"完美風暴的需求，為專家級的信息" 。

“The wisdom of the crowds has peaked,” says Jason Calacanis of Mahalo. "智慧的人群已達到頂峰，說： "賈森calacanis的mahalo 。 “Web 3.0 is taking what we’ve built in Web 2.0—the wisdom of the crowds—and putting an editorial layer on it of truly talented, compensated people to make the product more trusted and refined.” "網絡3.0就是以什麼我們已經建立在Web 2.0的智慧人群和把一篇社論層，它的真正人才，補償的人，以使產品更加信賴和完善" 。

Did he really need to say Web 3.0?他是否真的需要說的Web 3.0 ？ I suppose he did.我想他沒有。 But I’m so not ready for it.不過，我敢這麼沒有作好準備。 Although, I am more than ready for better content from trusted sources.雖然，我更樂意為更好的內容來自可信任來源。

Just because a cell phone can shoot video doesn’t mean the person operating the device has the faintest clue about building an audience.只是因為一個手機可拍錄像，不等於人的經營新器件還faintest線索，對建設一個聽眾。

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Chicago agency,芝加哥機構 Two by Four兩個由四 , is seeking six interns to lend them a hand this summer.正尋求六個實習生施以援手這個夏天。 Two will be paid, the other four, not so much.兩將支付外，其他四個，而不是那麼大。

[via [摘自 Lewis Lazare劉易斯Lazare火車站 ]

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Burger King and Crispin Porter + Bogusky move into questionable territory with this new spot, “Tongue,” selling the chain’s Cheesy Tots.漢堡王和克里斯波特+ bogusky搬進疑問領土這一新的現貨， "舌" ，銷售鏈條的奶酪tots 。 In it, the hero wakes up with a case of “morning tongue” popping up through his bed sheets.在這，英雄醒來，一箱子"早晨舌頭"的現象，透過他的床單。 He…他…

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Simon Dumenco of西蒙dumenco的 Ad Age專案年齡 made me laugh this morning.令我發笑，今天上午。

Now that Web 2.0 seems, with each passing day, to be less and less magical — what with softening click rates and the rising realization that it’s going to be insanely difficult to effectively monetize social networking — “Don’t be evil” sounds increasingly hilarious.現在的Web 2.0似乎是日新月異，將越來越少，神奇-什麼軟化的點擊率和日益高漲意識到這將是瘋狂很難有效地賺錢的社會網絡- "不要作惡"的聲音越來越搞笑。 If anything, the old-media titans and new-media boy geniuses defining the future of the web are in a battle to out-evil each other.如果有的話，舊媒體高手和新媒體少年天才確定未來的網絡是一場戰鬥，以徹頭徹尾的邪惡對方。

That may not be the funniest paragraph in Dumenco’s opinion piece, but it delivers his thesis.這可能不是這樣有趣段dumenco的輿論件，但它提供了他的論文。

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NEW YORK (AdAge.com) — The shortage of content in the wake of the writers strike, high prices in the scatter market and high demand are converging to create a strong position for TV networks in the coming upfront.紐約（ adage.com ） -短缺的含量隨著我國作家罷工，高油價在分散市場及高需求正在走向融合，以形成一個強有力的地位，為電視網絡，在未來的前期。 That is according to David Levy, president of Turner Broadcasting Sales and Sports.這是根據利維總裁特納廣播公司的銷售和體育活動。 In other news in this 3 Minute Ad Age report, Ad Age editor-at-large Matthew Creamer warns that traditional publishers face a long-term threat from the ever-larger numbers of ad agencies and marketers that will be moving into the online content business.另據報導，在這3分鐘的廣告年齡報告，專案年齡總編輯於特大型馬修克里默警告說，傳統的出版商面臨的長期威脅，從越來越大的數目，廣告代理商和銷售商將進軍在線內容。

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In this Marketing Over Coffee learn about the Power of Free (with a free subscription!), branding and taglines, and how to ruin your personal brand…..在這個營銷邊喝咖啡邊學習有關自由裁量權的（與免費訂閱！ ） ，品牌和配置，以及如何破壞你的個人品牌… … .. all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what’s new on the technology front.所有這和更多在這個市場超過咖啡，每週音頻節目贊助marketingprofs涵蓋經典的營銷策略和有什麼新內容對科技戰線。

Direct Link to File直接連接到文件

Show length 22:01顯示長度22:01

00:34 Meditate on the message, taglines and elevator pitches 0時34冥想的訊息，配置和電梯足球場

06:24 Nothing beats customer testimonials 6時24分無關節拍客戶見證

07:15 Defending the brand, registered trademarks 07:15捍衛品牌，註冊商標

07:55 7時55分 Marketing Science市場營銷學 on the value of free對價值的自由

12:15 Chris in The New York Times克里斯在紐約時報 on the Social Media Resume對社會媒體恢復

16:02 Trade Shows - 16時02分商展- TED泰德。 , ， SDWest sdwest , and ， SXSW sxsw (The best opportunity to destroy your personal brand). （最佳時機，摧毀你的個人品牌） 。

John約翰。 has有 WebInno webinno coming up來了

Chris克里斯 in off to Atlanta and在起飛前往亞特蘭大和 Podcamp DC. podcamp直流。 Podcamp Boston 3 podcamp波士頓三日 planning begins!規劃開始了！

Our theme song is called我們的主題曲，被稱為 Mellow G by Fonkmasters from the Podsafe Music Network慵懶G的fonkmasters從podsafe音樂網絡

Direct Link to File直接連接到文件

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More and more these days it seems that the raw material for technology firms is less and less the silicon chip (oh so 1990).越來越多的這些日子，似乎把原料科技公司是越來越少了矽晶片（哦，所以1990年） 。 Instead, the startup has replaced those tiny wafers in the 21st Century.反之，啟動已取代那些微小的晶片，在21世紀。

This leads us to a much more specialized type of startup company – one that can form around discrete aspects of a very narrowly defined segment.這使得我們更為專業型的初創公司-一個能夠形成左右離散方面的一個非常狹義的定義部分。 Its founders create it, own it and then manage their risks accordingly.它的創始人創建它，擁有它，然後管理其風險。

Think about how many startups long to be bought out by Google.想一想，有多少創業者只要將買下了由Google 。 Not because they are in trouble, but because that is their mission in life.不是因為他們是在搗亂，而是因為這是他們的使命，在生活中。 Seriously.認真。 Their mission statement is “to be purchased by Google” or Facebook.他們的使命是"以購買由Google "或臉譜。

How did this happen?是怎麼發生的？

I think the starting point for me was when我想為出發點，我是當 Cisco bought Stratcom back in the late 90s思科買stratcom早在90年代後期 for $3.7 billion dollars.為3700000000美元美元。 And then Cisco’s market cap went up roughly the same amount!然後思科公司的市值上升了大致相同的金額！ This flew in the face of the notion that all innovation had to come from within.這飛抵在面對未來概念，即所有創新必須來自內部。 Acquisition was now a viable strategy in tech, as it had been in other industries for years.併購是目前一個可行的策略，在技術，因為它已經在其他行業多年。

What’sa marketer to do?什麼是營銷做什麼？ Well, there is money to be made in being niche.好了，就是金錢，以取得被利基。 So if you are in a small technology firm, try owning as defined a niche as you can – such as因此，如果你是在一個小型的科技公司，試圖擁有界定的利基，因為你可以-如 LinkedIn’s advertising operation LinkedIn的廣告運作 . 。 This company’s brand promise delivers on what it says while focused on a defensible position.這家公司的品牌承諾兌現它的內容是什麼，而側重於防衛立場。 Just don’t forget to can manage the risks.只是不要忘了可以管理的風險。

Perhaps niche is the new black!也許利基是新的黑色！

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Have you ever noticed how communication skills have deteriorated over the past few years?你是否注意到，如何溝通技巧惡化，在過去的幾年裡？ In preparation for my lunch keynote at the為準備我的午餐主旨在 10th Annual Cause Marketing Conference第10屆年度事業營銷會議 in San Diego this week, I went through my “boo boo” folder and found some great examples.在圣迭戈這個星期，我經歷了我的"組合獎組合獎"的文件夾，並發現了一些偉大的例子。

Here are a couple of samples I’m using that underscore my point.這裡是一對夫婦的樣品我用這強調了我的意思。 These are real, folks.這些都是真實的，狹隘。 I didn’t make them up.我沒有讓他們到了。

1. 1 。
“Thank you for contacting. "謝謝你聯絡。 Each survey opportunity is unique.每個調查的機會是獨一無二的。 The survey invitation will contain both the length of the survey and the amount of credit your will receive upon completion.”調查邀請，將包含兩個長的調查和信貸金額您將獲得完成後， " 。

2. 2 。
“By submitting this form you agree to receive periodic e-mails from [name of organization]. "通過提交本表，您同意定期收到電子郵件，從[機構名稱] 。 We will not sell or lease this list to any third party.我們不會出售或出租這份名單給任何第三方。 You will be receiving a e-mail conformation.”您將收到電子郵件構" 。

These represent auto responses from Web sites.這些代表了汽車的反應，從網站。 I also have some juicy ones received from colleagues.我也有一些多汁者收到來自同事。

What impression do you think these types of boo-boo’s send?什麼印象，你認為這些類型的組合獎-組合獎的派？ What does it say about an organization’s credibility?它的內涵是什麼要說的是一個組織的信譽嗎？

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If the expletives are so fleeting, why is the battle over broadcast obscenity taking so f——— long?如果expletives是如此稍縱即逝，所以是戰播放淫穢考慮，所以f ---長時間？ The Supreme Court on Monday agreed to hear arguments over the FCC’s policy on swearing, and we can safely assume it will focus…最高法院於週一同意聽取爭論FCC的政策宣誓，我們可以這樣假設，它會集中…

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Brandweek brandweek has an upsetting piece on greenwashing.有一個鐓件就greenwashing 。

Seventh Generation, Method and other leading personal care and cleaning brands may soon face lawsuits if they don’t remove the word “organic” from their labeling and marketing by Sept. 1.第七代，方法及其他領導個人護理和清潔品牌可能即將面臨訴訟，如果他們不刪除"有機" ，從他們的標記和營銷，由九月一日。 The ultimatum comes following a recent investigation by the最後通牒是繼最近調查所 Organic Consumers Assn.有機消費者協會的。 , which uncovered a potentially carcinogenic contaminant in various products. ，其中破獲一個潛在的致癌污染物的各種產品。

The OCA investigated nearly 100 organic cosmetic, personal care and household cleaning formulas, and found that nearly 50% of them contain detectable levels of 1,4-dioxane, which is known to cause cancer in lab animals.亞奧理事會的調查，有近100有機化妝品，個人護理及家居清潔配方，並發現了近50 ％ ，它們都含有探測各級1,4 -二氧，這是已知可引起癌症，在實驗室動物身上。 None of the manufacturers disclosed this information on their labels, even though many had levels greater than 1,000 times the acceptable level.沒有一個製造商透露了這一消息對自己的標籤，儘管許多有水平比1000大的時候，可以接受的程度。

The biggest offenders were the “natural” dish detergents, including Citrus Magic 100% Natural Dish Liquid, Earth Friendly Products Ultra Dishmate, Method Dish Naturally Derived Ultra Concentrate, Planet Ultra Dishwashing Liquid and Seventh Generation Natural Dish Liquid.最大的罪犯都是人類的"天然"食品用洗滌劑，包括柑橘魔術100 ％天然食品，液體，地球友好產品Ultra dishmate ，法菜，自然衍生超濃縮液，行星超洗碗液和第七代天然食品，液體。

Brands found not to contain品牌發現，不包含 1,4-dioxane 1,4 -二氧 include Burt’s Bees, Clorox Green Works, Avalon Organics and Dr. Bronner’s.包括伯特的蜜蜂， Clorox公司綠化工程， Avalon的有機物和博士布朗納的。

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Women who drink milk won’t be such witches approximately once a month.女性喝牛奶不會被這種魔鬼附身，大約每月一次。 No, really: That’s the overtly cinematic message of “Bruja” (Spanish for witch), a California Milk Processor Board spot that breaks today from Grupo Gallegos.不是的，真的：這是在電影裡的信息" bruja " （西班牙語為女巫） ，加利福尼亞牛奶處理器板現貨打破今天從小組戈斯奇。 In the ad, targeting…在廣告中，針對…

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Adweek adweek is running an article by Alex Bogusky, wherein he reflects on his welcome to the lovely hamlet of Boulderado.正在運行的一篇文章，作者Alex bogusky ，其中反映了他對他的歡迎，向可愛的哈姆雷特的boulderado 。

When we decided to move a portion of the agency to Boulder, Colo., a very surprising thing happened: The mayor’s office asked to take a meeting.當我們決定把部分機構，以科羅拉多州，這是一個很奇怪的事情發生了：市長辦公室要求放一次會晤。

I was excited and a bit nervous.我當時興奮和有些緊張。 Boulder has done an amazing job managing its growth.大石做了一個了不起的工作，管理其增長。

Well, these people I admired so much opened the meeting with a great line — one that made me gulp.那麼，這些人是我佩服這麼多會議開幕懷著極大的路線-一個令我g ulp。 “Boulder isn’t looking for any new businesses,” they said. "大石是不找任何新的企業， "他們說。 “We have enough and as a city we only allow 1 percent growth per year.” "我們有足夠的，作為一個城市，我們只能容許一％的增長，每年" 。

Oh shit, I thought.哦shit的，我以為。 Boulder is a closed game and they’re not going to let us play.大石是一個封閉的遊戲，他們不打算讓我們發揮。

Then something amazing happened: They said, “But.” My heart soared like an eagle.當時一些驚人的情況：他們說， "但是， "我的心飆升像鷹。 There was still a chance.仍然有機會。 And then what they said after the “but” blew me away.然後他們說，以後" ，而是"令我十分佩服。

“But yours is a creative company working in the field of creativity and employing creative individuals, and that is exactly what we want to invite more of into our community.” "但你是一個具有創造性的公司，在實地工作的創造力，並僱用創造�