Free Baby Lions

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The European 2008 football (soccer) championships started two weeks ago in Austria and Switzerland. Dutch grocery chain Albert Heijn is trying to duplicate the huge success of their Wuppie campaign of two years ago with a new cute character to collect - the Welpie. Albert Heijn B.V. [...]

No such thing as bad publicity

At Promopinion, we always enjoy seeing other people screw something up. Makes us feel so much better about ourselves.
This criminal looking guy to the left gives us a reason to: It’s actor Rip Thorn, who was caught by the police for drunk driving. The charming looking picture was then taken at the police station, [...]

Target audience squared

We all know that sex sells. Hell, we’ve talked about it on this blog almost every week. Of course, not everybody’s willing to recognize this: Some people would even like to think it doesn’t even exist. An opinion usually formed by a deeply religious sense of values or - well - just general prudency.
Don’t take [...]

History repeated

About 25 years ago, a battle went on in the tech industry. The first VCR’s were becoming cheap enough for the general public to be affordable. Every brand promoted it’s own standard and after a long battle between Philips’ Betamax and Sony’s VHS formats, VHS came out as the victor. Supposedly because Sony allowed porn [...]

Al Gore’s global warming promotion contest

Climate change has become big business over the last couple of years and -whether you agree with him or not- Al Gore has been a key factor in this. I came across a New York Times article the other day displaying just how cunning he is.
Promoting the notion of global warning is crucial, or so [...]

Fuel-friendly 80th Academy Awards

Depending on their placement in the broadcast, a 30-second commercial on ABC during the Oscar show will cost approximately $1.7 million. Broadcasts like the Oscars are especially interesting for advertisers since they have a huge amount of live viewers. Unlike the Super Bowl, the Oscars are not likely to be watched at a later time [...]

Think different, Switch or Get a Mac!

The slogan “Think Different” was created for Apple Computer in 1997 by advertising agency TBWA\Chiat\Day. “Think Different” may have been a play on the IBM ‘Think’ slogan.
It was used in many commercials and print advertisements anyone can still remember, with the black and white commercial and prints of significant historical people of the past like: [...]

Don’s Guns and Galleries

Most ads we evaluate here were made for a single country or continent. I specifically like culture bound ads, because they tell so much about a country. Take a look at Dons Guns commercial. Now that’s a classic example of America. The law allows the sales of guns, so why not advertise if you are [...]

Ann Summers Valentine’s Day

Only singles might not know that it’s Valentine’s Day. If you are not single and forgot it… you are doomed! Valentine’s Day has become a decadent buying and giving feast. Commerce kidnapped the original idea.
Ann Summers, a sex toys company, made an ad for Valentine’s Day. The ad is wonderful but there’s something weird [...]

Safe Happens

Most (car)advertisements adhered to the same concept. Controlled crashes with dummies. The VW Jetta had the best front and side impact ratings and decided that this quality would be the unique selling point. “Safe happens” demonstrated that the brand understands how safety features we take for granted can be just as stunning as the danger [...]

Chocolate deodorant

Sorry everyone, Axe released a new add with a chocolate guy in it (Axe is called Lynx in Australia, New-Zealand, Ireland and the UK ). I don’t know how much ads they created thus far, but too many! The creative guys working there are inadequate.
Look at the ad above and tell us what you [...]

The beauty of beer

Even if you don’t drink, beer is something we should be grateful of. Beer brands are responsible for some of the most stunning, funny or otherwise entertaining commercials around.
This commercial from 2001 for a Finnish beer brand is one of that first category. It’s not even about beer, you could almost consider it art: [...]